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Call: Audience Development

Creative Europe
Type of Fund Action programme
Description of programme
"Creative Europe"

Creative Europe's stated aims are to help the cultural and creative sectors seize the opportunities of the digital age and globalisation, enable the sectors to reach their economic potential, contributing to sustainable growth, jobs, and social cohesion, and to give Europe's culture and media sectors access to new international opportunities, markets, and audiences.
This will, amongst others, involve funding for:

  • artists and cultural professionals
  • cinemas
  • films
  • book translations
Description of programme

The audiovisual sector is transforming with the rise of digital technology. This creates additional issues, such as the protection of intellectual property, securing access to financing in a relatively new and changing sector, and ensuring the proper distribution of works.

The Media sub-programme, which supports the audiovisual and multimedia sector, provides opportunities for:

  • Initiatives that aim to promote the distribution of works and the access to markets
  • Initiatives for the development of projects or a set of projects (slate funding)
  • Support for the production of television programmes or video games
  • Activities to increase interest in and improve access to audiovisual works
  • Activities that promote interests in films, such as cinema networks or film festivals
  • Measures that facilitate international co-production and strengthen the circulation and distribution of works
  • Activities to build the skills and capacities of audiovisual sector professionals
Audience Development
Description of call
"Audience Development"

Audience Development initiatives should be supported under this funding line, which increase the interest for European films among new audiences, especially among the young audience. On the one hand, the cooperation of film education initiatives from various MEDIA countries is promoted. On the other hand, innovative forms of presentation of successful European films are supported. Film events outside the usual venues are sought, multiple platforms (TV and VoD, ...) and effective advertising and PR ideas should be included.

Thematic Focus SME, Art and Culture, Media, Mobility, Competitiveness
Funding area EU Member States
Neighbouring Countries
EFTA countries
Candidate Countries
Potential Candidate Countries
Eastern Partnership
Select Origin of Applicant EU Member States
Albania / Shqipëria
Bosnia and Herzegovina
Former Yugoslav Republic of Macedonia / поранешна југословенска Република Македонија
Iceland / Ísland
Montenegro / Crna Gora/Црна Гора
Norway / Norge
Serbia / Сpбија
Eligible applicants Federal State / Region / City / Municipality / Local Authority, Lobby Group / Professional Association / Trade Union, Small and Medium Sized Enterprises, SMEs (between 10 and 249 employees), Microenterprises (fewer than 10 employees), , NGO / NPO, Start Up Company, Enterprise (more than 250 employees or not defined), Association, Public Services, Other
Applicant details

The applicant must be a consortium (project leader and at least 2 partners) of legal entities (private companies, non-profit organisations, associations, charities, foundations, municipalities/Town Councils, etc.).

Project Partner Yes
Project Partner Details

The applicant must be a consortium (project leader and at least 2 partners) of legal entities (private companies, non-profit organisations, associations, charities, foundations,

municipalities/Town Councils, etc.). 

Recurring Call Yes
Project starts 01.07.2016
Project duration max 12 months
Type of Funding Grant
Financial details

Selected projects in previous calls received between 50 000 € and  280 000 €.

The financial contribution of the Union cannot exceed 60% of the total eligible costs of the action.



Contact Details Different contact points for each participating country

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