Call: Cultural and creative industries as a driver of innovation and competitiveness
|Type of Fund||Direct Management|
|Description of programme |
"Horizon Europe - Cluster 2 - Destination 2: Innovative research on the European cultural heritage and the cultural and creative industries"
Europe’s rich cultural heritage, with its common values, its wealth of monuments and sites and its creative diversity of traditions, crafts, arts, architecture, literature, languages, theatre, films and music, not only reflects our past but also shapes our present and builds our future. It is a creative way of cultivating independent thinking and dialogue, while promoting our interests across the world. Access to experience with cultural heritage contributes to social cohesion and inclusion, by strengthening resilience and the sense of belonging, bringing people together and improving well-being.
Europe’s common research and innovation (R&I) action to protect, conserve, restore and repair its important cultural heritage, promote its use as one of the substantial European resources, boost its traditional and contemporary arts and create wider awareness is still limited in scope and impact. Moreover, European tangible and intangible cultural heritage is increasingly facing a number of challenges such as deterioration due to climate change, pollution, natural or man-made disasters, looting and illicit trafficking, lack of finance or insufficient valorisation. In addition, Europe’s cultural production (in particular film and music) lags behind in international competitiveness despite its high quality and quantity.
European R&I[[In this context, innovation should be understood as any new creative idea, which can take the form of products, processes, services, technologies, organisational or business models that are made available to markets, governments and society.]] activities will make a strong contribution in all these areas by strengthening our common knowledge and expertise, as well as by providing solid evidence for policy-making. They will promote and valorise our cultural heritage and arts, while increasing their international competitiveness and firming the social fabric at European, national, regional or local level. Through a broad co-operation of a wide set of stakeholders and efficient coordination between EU Member States, R&I activities will be oriented towards interdisciplinary research and actively involve the cultural and creative industries (CCIs)[[CCIs defined as in the European Commission Green Paper ‘Unlocking the Potential of Cultural and Creative Industries’: https://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52010DC0183&from=ENl]]. They will connect cultural heritage with the CCIs by supporting new forms of cultural and artistic expression that build on existing cultural assets and provide access to both tangible and intangible heritage. R&I will also promote the competitiveness of cultural and creative industries. It will provide evidence about their role as innovation drivers in the wider economy. In line with the Commission priorities, the R&I activities of this Destination will help promote the European way of life, contribute to achieving the Green Deal goals and support an economy that works for people. They will also contribute to the New European Bauhaus[[The New European Bauhaus initiative was launched by European Commission President von der Leyen in her State of the European Union speech autumn 2020. More information here:https://europa.eu/new-european-bauhaus/index_en]] initiative, to realising the UN Sustainable Development Goals and to building a stronger crisis-resilient society and economy by taking into account experiences, challenges and lessons learnt also from the COVID-19 pandemic.
Concretely, R&I activities under this Destination and its calls will support these policy objectives by monitoring, safeguarding and transmitting cultural heritage, fostering the CCIs and promoting cultural diversity. They will aim at protecting historical sites and monuments, artefacts, heritage sites, cultural landscapes, museums and other cultural institutions, languages, customs, traditions and values. Through new or existing cutting-edge conservation and restoration technologies and methods, they will help restore and preserve monuments and artefacts in a green way. They will advance the protection of cultural heritage from natural hazards and anthropogenic threats, including the looting and illicit trafficking of cultural goods. Research and innovation across the cultural and creative sectors will foster their inbuilt innovation potential and will promote transformation in many parts of the economy and social development across Europe. Through new approaches, R&I will offer innovative, integrated, sustainable and participative management and business models for museums and other cultural institutions, with a view to spur inclusive growth, jobs, social cohesion and diversity. It will also contribute to develop a sustainable and quality-driven intervention on built environment in line with the New European Bauhaus initiative. Research in old and new forms of cultural and artistic expression will promote intercultural cooperation, while engaging citizens and young people. It will valorise traditional skills and the reuse of existing assets. Exploring the economic role of CCIs and investigating the impact of creative and artistic intervention into innovation processes will provide capacities to boost Europe’s competitiveness. European cultural heritage, arts and creativity can be harnessed to further develop the design and identity of products, and to shape the public image of our countries and regions. Cultural and intellectual experiences can be marketed at a premium: CCIs are at the frontline of this action, by investing in knowledge and creativity. Furthermore, the use of existing and the development of new digital methodologies will offer innovative approaches to share and increase access to and engagement with cultural heritage. Altogether, these actions will enable real cooperation and participation of a wide range of communities, including stakeholders, citizens and industry.
Through all these activities, research and innovation will underpin the European Union’s leading role in protecting, preserving and enhancing Europe’s cultural heritage and scale-up the competitiveness of its cultural and creative industries.
Proposals under this destination should consider and promote in a cross-cutting way, and whenever appropriate and applicable:
Proposals for topics under this Destination should set out a credible pathway to contributing to the following expected impact of the Horizon Europe Strategic Plan:
The full potential of cultural heritage, arts and cultural and creative sectors as a driver of sustainable innovation and a European sense of belonging is realised through a continuous engagement with society, citizens and economic sectors as well as through better protection, restoration and promotion of cultural heritage.
|Link||Link to Programme|
Cultural and creative industries as a driver of innovation and competitiveness
|Description of call |
"Cultural and creative industries as a driver of innovation and competitiveness"
Projects should contribute to at least two of the following expected outcomes:
The cultural and creative industries (CCI) are an important source of growth and job creation in the European economy. The growth of this sector has raised interest at policy level for its innovation potential and for contributing to improved competitiveness. The challenge is to understand how to realise the full potential of CCIs as a driver for innovation, create stronger links with other sectors and contribute to strengthening the European economy, society and its sustainability.
The cultural and creative industries are as diverse as our cultures. Building on our cultural heritage and using their creativity, they pursue a wide variety of activities, ranging from cultural performances to creative design of products and shaping the public image of countries and regions. The CCI sector counts many self-employed, as well as some very large market players for example in the audio-visual and music sectors. Markets in this sector are heterogeneous and there is no comprehensive mapping at EU level. The CCI sector has been growing rapidly and, in some regions of Europe, it is outperforming more established sectors in terms of growth and employment.
The cultural and creative industries have been heavily affected by the COVID-19 pandemic crisis. The social confinement is likely to have a long-term impact by significantly reducing incomes and adding to unemployment. These problems will need to be taken into consideration in research, including proposals for reinvigorating the sector.
Research proposals should explore the innovation potential of the cultural and creative industries, their role as drivers of innovation in other sectors and the potential for strengthening competitiveness. This could involve strengthening links between science and art. The research should involve the CCIs and other creative actors themselves, policy makers and other stakeholders in order to ensure that the activities are relevant to the end users. Research should study how cultural and creative EU industries could benefit from new technologies, new business models, skills development, new distribution and/or promotion models with the purpose of strengthening their performance. Research should also identify policy measures for further strengthening the competitiveness and drawing benefit from the innovation potential of the sector in the EU and the international markets.
|Link||Link to Call|
|Thematic Focus||Research & Innovation, Technology Transfer & Exchange, Art & Culture, Cultural Heritage, History, Media, Energy Efficiency & Renewable Energy, Digitisation, ICT, Telecommunication, Competitiveness, SME|
|Funding area|| EU Member States |
Overseas Countries and Territories (OCTs)
|Origin of Applicant|| EU Member States |
Overseas Countries and Territories (OCTs)
|Eligible applicants||Education and Training Centres, Federal State / Region / City / Municipality / Local Authority, Research Institution, Lobby Group / Professional Association / Trade Union, International Organization, Small and Medium Sized Enterprises, SMEs (between 10 and 249 employees), Microenterprises (fewer than 10 employees), NGO / NPO, Public Services, National Government, Other, Start Up Company, University, Enterprise (more than 250 employees or not defined), Association|
|Applicant details|| |
eligible non-EU countries:
At the date of the publication of the work programme, there are no countries associated to Horizon Europe. Considering the Union’s interest to retain, in principle, relations with the countries associated to Horizon 2020, most third countries associated to Horizon 2020 are expected to be associated to Horizon Europe with an intention to secure uninterrupted continuity between Horizon 2020 and Horizon Europe. In addition, other third countries can also become associated to Horizon Europe during the programme. For the purposes of the eligibility conditions, applicants established in Horizon 2020 Associated Countries or in other third countries negotiating association to Horizon Europe will be treated as entities established in an Associated Country, if the Horizon Europe association agreement with the third country concerned applies at the time of signature of the grant agreement.
Legal entities which are established in countries not listed above will be eligible for funding if provided for in the specific call conditions, or if their participation is considered essential for implementing the action by the granting authority.
|Project Partner Details|| |
Unless otherwise provided for in the specific call conditions , legal entities forming a consortium are eligible to participate in actions provided that the consortium includes:
|Further info|| |
Proposal page limits and layout:
The application form will have two parts:
Page limit - Part B: 45 pages
|Type of Funding||Grants|
|Financial details|| |
|Submission||Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System. Paper submissions are NOTpossible.|