Call: Subtitling European cultural TV content across Europe

Creative Europe's stated aims are to help the cultural and creative sectors seize the opportunities of the digital age and globalisation, enable the sectors to reach their economic potential, contributing to sustainable growth, jobs, and social cohesion, and to give Europe's culture and media sectors access to new international opportunities, markets, and audiences.
This will, amongst others, involve funding for:

• artists and cultural professionals
• cinemas
• films
• book translations

• Initiatives that aim to promote the distribution of works and the access to markets
• Initiatives for the development of projects or a set of projects (slate funding)
• Support for the production of television programmes or video games
• Activities to increase interest in and improve access to audiovisual works
• Activities that promote interests in films, such as cinema networks or film festivals
• Measures that facilitate international co-production and strengthen the circulation and distribution of works
• Activities to build the skills and capacities of audiovisual sector professionals

1. Test new business models for European audiovisual media service providers and assess whether providing subtitled versions of European  TV programmes can help bridge the difficulties caused by linguistic fragmentation and increase audience numbers  both within and beyond the European Union;
2. Facilitate cross border online dissemination of cultural content which is often slowed down by linguistic borders;
3. Compare the audience reach of similar audiovisual content with and without subtitling and share the results publicly with EU stakeholders and public policy makers.