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Programme: Creative Europe - Media Strand 2021

Programme
Creative Europe - Media Strand 2021
Acronym CREA-MEDIA-2021
Type of Fund Direct Management
Description of programme
"Creative Europe - Media Strand 2021"

MEDIA actions will reflect the Commission’s structured approach to fundamental societal challenges, which are relevant across our range of support, of the green transition as well as of ensuring diversity and inclusion. Equally, all actions must demonstrate European added value.

The audiovisual sector has been severely hit by the COVID-19 crisis. News publishing saw its advertising revenues drop between 30% and 80% and TV by 20%. European media SMEs face severe liquidity issues, while unemployment has increased, and many creative professionals – particularly those subject to precarious employment conditions or freelancers – have found themselves with no income. Cinemas suffered a collapse in revenues, whilst shooting of new films, programmes and TV series has been in many cases halted. Yet, there are also some winners and these are mainly the global online players, all of which are non- European. The increase in profits of the large data and distribution companies aggravates the global competitive position of the European cultural and creative sector.

In this context the MEDIA strand will contribute to the implementation of the Media and Audiovisual Action Plan (MAAP). It will support short term recovery efforts through a dedicated search tool for media companies on relevant EU funding opportunities, contribute to the launch of the MediaInvest equity investment platform and support collaborative news media partnerships. MEDIA will also support longer term transformation through fostering a European Virtual and Augmented Reality industrial coalition and will facilitate a dialogue with the industry on the objective of climate neutrality by 2050. Finally, MEDIA will help enable citizens and companies by fostering European media talents including by promoting diversity before and behind the camera, and by scouting and supporting media start-ups; strengthening media literacy actions and policy and raising awareness of young audiences about European content; facilitating strengthened cooperation among regulators within the European Regulators Group for Audiovisual Media Services (ERGA) to ensure the proper functioning of the EU media market.

The audiovisual industry has already taken some encouraging steps towards greening their practices and the strand  MEDIA will contribute to a climate-neutral audiovisual sector, as envisaged by the MAAP. As of 2021 a policy dialogue on greening will be launched. The Commission will set up a structured cooperation Forum with the industry and (sub)national film and audiovisual funds with the objective of sharing existing best practices, and agreeing on common tools and standards on “green media” applicable to all Member States, including a common carbon calculator. A best practice guide for green production will be prepared with the aim in the medium term to create a ‘green label’ for productions and specific indicators of success.

In parallel, the MEDIA support actions will introduce financial incentives for green practices. Beneficiaries will be required to present greening strategies, air travel will be reduced and greening costs will be funded. Also, the Training & Skills and the Innovative Tools Actions will provide direct support, respectively to strengthen skills on greening strategies and to develop tools for greening measures.

MEDIA schemes will aim at promoting diversity and inclusiveness at all stages of the value chain of the media and the audiovisual sectors. In line with best practices established by the Rights, Equality and Citizenship Programme (REC), the following instruments provisions will be embedded in the support actions:

  • require the applicants to provide a strategy as regards the project or their management practices and describe how they aim to introduce diversity, inclusion and equality,
  • Introduce award criteria to evaluate their strategy.

Furthermore, pro-active measures will be taken, notably dedicated mentoring programmes, studies, training and networking activities and a structured dialogue with news media and audiovisual stakeholders will be pursued. Women are actively engaged in cultural and creative sectors as authors, professionals, teachers, artists and audience. Gender equality is a driver of creativity, economic growth and innovation. The Programme shall promote female talents to develop their skills as well as promoting women participation in the audiovisual sector through the advocacy campaign foreseen in the MAAP.

Link Link to Programme
Thematic Focus Art & Culture, Cultural Heritage, History, Media, Equal Rights, Human Rights, People with Disabilities, Social Inclusion, Clustering, Development Cooperation, Economic Cooperation, Digitisation, ICT, Telecommunication, Capacity Building, Cooperation Networks, Institutional Cooperation, Community Integration, European Citizenship, Shared Services
EU Macro-Regions
Adriatic and Ionian Region, Alpine Region, Baltic Sea Region, Danube Region
Funding area EU Member States
Albania / Shqipëria
Armenia / Հայաստան
Bosnia and Herzegovina
Georgia / საქართველო
Iceland / Ísland
Kosovo
Moldova
Montenegro / Crna Gora/Црна Гора
North Macedonia / Северна Македонија
Norway / Norge
Serbia / Сpбија
Tunisia / تونس
Ukraine / Україна Oukraïna
Origin of Applicant EU Member States
Albania / Shqipëria
Armenia / Հայաստան
Bosnia and Herzegovina
Georgia / საქართველო
Iceland / Ísland
Kosovo
Moldova
Montenegro / Crna Gora/Црна Гора
North Macedonia / Северна Македонија
Norway / Norge
Serbia / Сpбија
Tunisia / تونس
Ukraine / Україна Oukraïna
Project Partner No
Eligible applicants Education and Training Centres, Lobby Group / Professional Association / Trade Union, International Organization, Small and Medium Sized Enterprises, SMEs (between 10 and 249 employees), Microenterprises (fewer than 10 employees), NGO / NPO, Public Services, Start Up Company, University, Enterprise (more than 250 employees or not defined), Association, Other
Applicant details

The following entities are eligible to participate in the Programme if they are active in cultural and creative sectors:

  • legal entities established in:
    • a EU Member State or an overseas country or territory linked to that Member State;
    • a third country associated to the Programme; or
    • a third country listed in the work programme;
  • legal entities created under Union law;
  • international organisations.

Legal entities active in the cultural and creative sectors established in a third country which is not associated to the Programme shall exceptionally be eligible to participate in the Programme where such participation is necessary for the achievement of the objectives of a given action.

Legal entities active in the cultural and creative sectors established in a third country which is not associated to the Programme shall in principle bear the cost of their participation. Where it is in the Union’s interest, additional contributions from the external financing instrumeents may cover the costs of the participation of such legal entities.

Contact Details The website of the  European Commission and the EExcutive Agency for Eduction, Audiovisual and Culture provides detailed infromation on the Creative Europe programme.

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