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Call key data
Fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices
Promotion of Agricultural Products
date - 2nd stage
85% (EU MS), 80% (non-EU)
Link to the call
Link to the submission
Information and promotion programmes aiming at increasing the consumption of fresh fruit and vegetables in the internal market in the context of balanced and healthy dietary practices. Products eligible under this topic are those listed in Part IX and fresh bananas in Part XI of Annex I to Regulation (EU) No 1308/2013 of the European Parliament and of the Council.
The Commission is committed to promoting balanced and healthy dietary practices. Actions shall highlight the benefits of consuming fresh fruit and vegetables in a balanced diet. The messages could notably focus on: aiming at having at least 5 portions of a variety of fruit and vegetables each day; knowing the place of fruit and vegetables in the food pyramid, and understanding the beneficial impact of fruit and vegetable consumption on health.
The objective is to increase the consumption of EU fresh fruit and vegetables by informing consumers about balanced and healthy dietary practices.
The expected ultimate impact is to enhance the competitiveness and consumption of the concerned Union agri-food products, raise their profile and increase their market share.
Expected effects and impacts
The expected ultimate impact of this call for proposals is to enhance the competitiveness and consumption of EU agri-food products and/or to increase awareness of the EU quality schemes, raise their profile and increase their market share in the targeted countries. For more information about the promotion of agricultural products, see website.
The activities that can be funded under this call are information and promotion campaigns covering products and schemes listed in Article 5 of Regulation (EU) No 1144/2014. Fishery or aquaculture products may be part of a campaign only if the campaign also covers at least one other eligible product listed in that Article.
The information and promotion campaigns may cover the following activities:
- Management of the project
- Public relations
- PR activities
- Press events
- Website, social media
- Website setup, updating, maintenance
- Social media (accounts setup, regular posting)
- Other (mobile apps, e-learning platforms, webinars, etc)
- Communication tools
- Publications, media kits, promotional merchandise
- Promotional videos
- Stands at trade fairs
- Seminars, workshops, B2B meetings, trainings for trade/cooks, activities in schools
- Restaurant weeks
- Sponsorship of events
- Study trips to Europe
- Point-of-sale (POS) promotion
- Tasting days
- Other: promotion in retailers' publications, POS advertising
Please consult pages 15-17 of the call document for further information.
Regions / countries for funding
Education and training institution, International organization, Natural Person, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Proposals must be submitted by a consortium having at least two organisations referred to in points (a), (c) and (d) of Article 7(1) of Regulation (EU) No 1144/2014, which must be from at least two Member States and comply with the conditions on representativeness for the product of the sector promoted. Proposals by single applicants are NOT allowed, except for the case of EU trade or inter-trade organisations that are representative at EU level for the product or sector promoted (point (b) of Article 7(1) of Regulation (EU) No 1144/2014). In this case, mono-beneficiary applications are allowed.
In order to be eligible, the applicants must:
- be legal entities (public or private bodies)
- be established in an EU Member State (including overseas countries and territories (OCTs))
- be eligible organisations or bodies as referred to in Article 7(1) of Regulation (EU) No 1144/2014:
- trade or inter-trade organisations, established in a Member State and representative of the sector or sectors concerned in that Member State, and in particular the interbranch organisations as referred to in Article 157 of Regulation (EU) No 1308/2013 and groups as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012, provided that they are representative for the name protected under the latter Regulation which is covered by that programme
- EU trade or inter-trade organisations representative of the sector or sectors concerned at EU level
- producer organisations or associations of producer organisations, as referred to in Articles 152 and 156 of Regulation (EU) No 1308/2013 that have been recognised by a Member State or
- agri-food sector bodies the objective and activity of which is to provide information on, and to promote agricultural products and which have been entrusted, by the Member State concerned, with a clearly defined public service mission in this area; those bodies must have been legally established in the Member State in question at least two years prior to the date of the call for proposals referred to in Article 8(2).
The abovementioned proposing organisations may submit a proposal provided that they are also representative of the sector or product concerned by the proposal, complying with conditions set out in Articles 1(1) or 1(2) of Commission Delegated Regulation (EU) 2015/1829 of 23 April 2015, namely:
- trade or inter-trade organisation, established in a Member State or at EU level, as referred to in Article 7(1)(a) and (b) of Regulation (EU) No 1144/2014 respectively, are deemed to be representative of the sector concerned by the programme:
- where it accounts for at least 50% as a proportion of the number of producers, or 50% of the volume or value of marketable production of the product(s) or sector concerned, in the Member State concerned or at EU level or
- where it is an interbranch organisation recognised by the Member State in accordance with Article 158 of Regulation (EU) No 1308/2013 of the European Parliament and of the Council or with Article 16 of Regulation (EU) No 1379/2013 of the European Parliament and of the Council
- a group as defined in point 2 of Article 3 of Regulation (EU) No 1151/2012 of the European Parliament and of the Council and referred to in Article 7(1)(a) of Regulation (EU) No 1144/2014, are deemed to be representative of the name protected under Regulation (EU) No 1151/2012 and covered by the programme, where it accounts for at least 50% of the volume or value of marketable production of the product(s) whose name is protected
- a producer organisation or an association of producer organisations as referred to in Article 7(1)(c) of Regulation (EU) No 1144/2014 are deemed to be representative of the product(s) or sector concerned by the programme where it is recognised by the Member State in accordance with Articles 154 or 156 of Regulation (EU) No 1308/2013 or with Article 14 of Regulation (EU) No 1379/2013;
- an agri-food sector body as referred to in Article 7(1)(d) of Regulation (EU) No 1144/2014 are deemed to be representative of the sector(s) concerned by the programme by means of having representatives of that product(s) or sector among its memberships.
Lower representativeness thresholds than 50% may be accepted if the proposing organisation demonstrates in the submitted proposal that there are specific circumstances, including the evidence on the structure of the market, which would justify treating the proposing organisation as representative of the product(s) or sector concerned.
Other entities may participate in other consortium roles, such as associated partners, sub-contractors, third parties giving in-kind contributions, etc (see section 13 of the call document).
- Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons
- Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as recipients of financial support to third parties, otherwise their costs cannot be covered by the action).
other eligibility criteria
Applicants can receive AGRIP funding for information and promotion measures promoting the same product or scheme, in the same geographical market, only for two consecutive occasions.
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
between 12 and 36 months
Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Search Funding & Tenders section). Paper submissions are NOT possible.
Proposals (including annexes and supporting documents) must be submitted using the forms provided inside the Submission System ( NOT the documents available on the Topic page — they are only for information).
Proposals must be complete and contain all the requested information and all required annexes and supporting documents:
- Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
- Application Form Part B — contains the technical description of the project (to be downloaded from the Portal Submission System, completed and then assembled and re-uploaded)
- Application Form Part C — containing additional project data (to be filled in directly online)
- Mandatory annexes and supporting documents (to be uploaded):
- Detailed budget table: template available in the submission system
- CVs of the project coordinator and eventually of project team
- List of all EU-funded projects for the last 3 years with indication of the previous projects for which the proposal is a continuation according to Article 1(4) of the Commission Delegated Regulation (EU) 2015/1829 (template available in Part B)
- Activity reports of last year
- Supporting documents demonstrating that the applicants are organisations or bodies as referred to in Article 7(1) of Regulation (EU) No 1144/2014 (see section below)
- For each applicant, documentation proving that it meets the representativeness criteria set out in Article 1 of the Commission Delegated Regulation (EU) 2015/1829 (see section below).
Proposals are limited to maximum 70 pages (Part B without annexes).
Programmes targeting least-developed countries (LDCs) according to UN list available at https://www.un.org/development/desa/dpad/wp-content/uploads/sites/45/publication/ldc_list.pdf should be coherent with EU development objectives Applicants will be asked to submit their own assessment explaining why the proposed promotion programme will not adversely affect EU development policy goals in the least-developed country targeted by the promotion programme. This assessment will be examined under the award criterion ”Relevance”.
Multi programmes promoting organic products in third countries shall apply under topic AGRIP-MULTI2024-TC-ORGANIC. They cannot apply under topic AGRIP-MULTI-2024-TC-ALL, except if organic products are combined with other products.