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Call key data

NEWS - Media Literacy

Funding Program

Creative Europe - Cross-Sectoral Strand

Call number

CREA-CROSS-2025-MEDIALITERACY

deadlines

Opening
24.10.2024

Deadline
06.03.2025 17:00

Funding rate

70%

Call budget

€ 2,570,000.00

Estimated EU contribution per project

max. € 500,000.00

Link to the call

Link to the submission

Call content

short description

Within the specific objective to promote policy cooperation and innovative actions supporting all strands of the Programme and to promote a diverse, independent and pluralistic media environment and media literacy, thereby fostering freedom of artistic expression, intercultural dialogue and social inclusion, one of the priorities of the Cross-sectoral strand is to promote cross-sectoral activities that aim at adjusting to the structural and technological changes faced by the media, including enhancing a free, diverse, and pluralistic media environment, quality journalism and media, literacy including in the digital environment.

Call objectives

The Cross-sectoral strand shall provide support to cross-cutting actions that support the news media sector, which shall:

  • promote media literacy in order to enable citizens to use, and develop a critical understanding of, the media and support knowledge sharing and exchanges on media literacy policies and practices.

Support will encourage knowledge sharing and exchanges on media literacy policies and practices to enable the development of innovative cross-border media literacy initiatives and communities across Europe, in a continuously changing digital media landscape and taking into account current user behaviour among various age groups.

Expected effects and impacts

  • pan-European consortia, scaling up best practices across national, cultural and linguistic borders, and developing and upscaling media literacy tools and actions to ensure the transfer of such practices to the widest possible audience, covering different types of media delivery modalities,
  • forums for exchange of best practices around specific age groups, groups with limited media literacy skills or access, or those at risk of social exclusion,
  • support for media literacy professionals to adapt their practices to fast developing media formats and changing media consumption patterns

Expected results

Support is foreseen for collaborative projects with clearly defined objective(s) to advance/target specific area(s)/goal(s) within the field of media literacy, addressing at least two of the following areas of activities:

  • Activities building on, sharing and scaling up best practices from innovative media literacy projects that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders and strengthening collaboration between different regions of Europe.
  • Developing innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation.
  • Developing materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation.
  • Develop media literacy practices adapted to the changing media environment including manipulative techniques and AI-based media production.

All proposals should consider citizen inclusiveness, civic engagement and participatory culture as a fundamental aspect of their proposal. Applicants may cooperate actively with the European Digital Media Observatory (EDMO) regional hubs with a view to share good practice and avoid overlaps in the media literacy initiatives to be covered.

The following types of activities are eligible under this Call for proposals:

  • Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation.
  • Development of materials for citizens and trainers targeting all or any age and societal groups.
  • Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on IT-development).
  • Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders.
  • Organisation of public events and/or workshops to raise awareness and share best practices.
  • Community-led activities to tailor and make accessible the above-mentioned tools and materials.

read more

Eligibility Criteria

Regions / countries for funding

EU Member States, Overseas Countries and Territories (OCT)
Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Georgia (საქართველო), Iceland (Ísland), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Ukraine (Україна)

eligible entities

Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)

Mandatory partnership

Yes

Project Partnership

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries i.e.:
    • Creative Europe Participating Countries:
      • EU Member States (including overseas countries and territories) 
      • non-EU countries (listed EEA countries and countries associated to the Creative Europe Programme (list of participating countries)

Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person.

International organisations — International organisations are eligible. The rules on eligible countries do not apply to them.

Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.

EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.

Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’ . Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible). 

The host organisations of Creative Europe Desks are eligible as coordinator or beneficiary in open calls, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e., that their project grants do not cover any costs which are covered by their other grant). This requires the following: 

  • use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e., to allocate them to either one of the two grants)
  • recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs)
  • allocation of the costs in a way that leads to a fair, objective and realistic result. 

Beneficiaries from countries with ongoing negotiations (see list above) may participate in the call and can sign grants if the negotiations are concluded before grant signature (with retroactive effect, if provided in the agreement).

other eligibility criteria

Proposals must be submitted by a consortium of at least 3 applicants (beneficiaries; not affiliated entities), which complies with the following conditions:

  • minimum 3 independent entities from at least 3 different eligible countries
  • consortia may include profit and non-profit organisations (private or public), public authorities (national, regional, local), international organisations, universities and educational institutions, media organisations, research and technology institutions, and technology providers.

Financial support to third parties is not allowed.

Additional information

Topics

Arts & Culture, Cultural Heritage, Tourism, 
Education & Training, Children & Youth, Media

Relevance for EU Macro-Region

EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region

UN Sustainable Development Goals (UN-SDGs)

project duration

24 months

Additional Information

Proposals must be submitted before the call deadline. 

Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Search Funding & Tenders section. Paper submissions are NOT possible.

Proposals (including annexes and supporting documents) must be submitted using the forms provided inside the Submission System ( NOT the documents available on the Topic page — they are only for information).

Proposals must be complete and contain all the requested information and all required annexes and supporting documents:

  • Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
  • Application Form Part B — contains the technical description of the project (to be downloaded from the Portal Submission System, completed and then assembled and re-uploaded)
  • Part C — contains additional project data and the project’s contribution to EU programme key performance indicators (to be filled in directly online)
  • mandatory annexes and supporting documents (templates available to be downloaded from the Portal Submission System, completed, assembled and re-uploaded): n/a

Page limit - part B: 70 pages

Contact

European Education and Culture Executive Agency
Website

Creative Europe Desks
Website

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