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Call key data
NEWS: Media Literacy
Creative Europe - Cross-Sectoral Strand
Estimated EU contribution per project
maximum grant amount per project: € 500,000.00
Link to the call
Link to the submission
The objective is to promote media literacy in order to enable citizens to use, and develop a critical understanding of, the media and support knowledge sharing and exchanges on media literacy policies and practices.
Support will encourage knowledge sharing and exchanges on media literacy policies and practices to enable the development of innovative cross-border media literacy initiatives and communities across Europe, in a continuously changing digital media landscape and taking into account current user behaviour among variousage groups.
Expected effects and impacts
Support is foreseen for collaborative projects with clearly defined objective(s) to advance/target specific area(s)/goal(s) within the field of media literacy, addressing at least two of the following areas of activities:
- Activities building on, sharing and scaling up best practices from innovative media literacy projects that take into account a changing media ecosystem, especially by crossing cultural, country or linguistic borders and strengthening collaboration between different regions of Europe.
- Developing innovative, interactive online toolkits to provide solutions to existing and future challenges in the online environment, including disinformation.
- Developing materials and toolkits to enable citizens to develop a critical approach to the media, and to recognise and appropriately react to disinformation.
- Develop media literacy practices adapted to the changing media environment including manipulative techniques and AI-based media production.
All proposals should consider citizen inclusiveness, civic engagement and participatory culture as a fundamental aspect of their proposal. Applicants should cooperate actively with the European Digital Media Observatory (EDMO) regional hubs with a view to sharing good practice and avoid overlaps in the media literacy initiatives to be covered.
The following types of activities are eligible under this Call for proposals:
- Creation and/or distribution of multilingual and/or multicultural material, including interactive content to improve the digital capacities of citizens and their understanding of the media landscape and their resilience against disinformation.
- Development of materials for citizens and trainers targeting all or any age and societal groups.
- Development of innovative media literacy solutions fit for the future media landscape (the project can include prototypes, but not focus exclusively on IT-development).
- Training activities for citizens and educators, including sharing of best practices across linguistic, state and cultural borders.
- Organisation of public events and/or workshops to raise awareness and share best practices.
- Community-led activities to tailor and make accessible the above-mentioned tools and materials.
- pan-European consortia, scaling up best practices across national, cultural and linguistic borders, and developing and upscaling media literacy tools and actions to ensure the transfer of such practices to the widest possible audience, covering different types of media delivery modalities
- forums for exchange of best practices around specific age groups, groups with limited media literacy skills or access, or those at risk of social exclusion
- support for media literacy professionals to adapt their practices to fast developing media formats and changing media consumption patterns.
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Island (Ísland), Kosovo (Kosova/Kosovë / Косово), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Ukraine (Україна)
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Proposals must be submitted by a consortium composed of at least three entities from a minimum of three different countries participating in the Creative Europe programme (beneficiaries; not affiliated entities), which complies with the following conditions:
- minimum 3 entities from 3 different eligible countries
- consortia may include profit and non-profit organisations (private or public); public authorities (national, regional, local); international organisations; universities and educational institutions; media organisations; research and technology institutions; technology providers.
other eligibility criteria
In order to be eligible, the entities must be:
- be legal entities (public or private bodies)
- be established in one of the eligible countries (i.e.:Creative Europe Participating Countries, EU Member States (including overseas countries and territories) or non-EU countries (listed EEA countries and countries associated to the Creative EuropeProgramme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature - list of participating countries)
Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person.
International organisations are eligible. The rules on eligible countries do not apply to them.
Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offerguarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Associations and interest groupings — Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
Creative Europe Desks (CEDs) — The host organisations of Creative Europe Desks are eligible as coordinator or beneficiary in open calls, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e. that their project grants do not cover any costs which are covered by their other grant). This requires the following:
- use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e. to allocate them to either one of the two grants)
- recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs)
- allocation of the costs in a way that leads to a fair, objective and realistic result.
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
Proposal page limits and layout:
- Part A to be filled in directly online (administrative information, summarised budget, call-specific questions, etc.)
- Part B to be downloaded from the Portal submission system, completed and re-uploaded as a PDF in the system
- Part C to be filled in directly online (containg additional project data)
Page limit - part B: 70 pages