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  1. An institution, body, office or agency established by or based on the Treaty on European Union and the Treaties establishing the European Communities.

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  1. Administration & Governance, Institutional Capacity & Cooperation 

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Call key data

The promotion of handicraft products and support of craftsmen

Funding Program

Pilot Projects and Preparatory Actions (PPPAs)

Call number

PPPA-MOVE-2025-P032404

deadlines

Opening
02.09.2025

Deadline
30.09.2025 17:00

Funding rate

100%

Call budget

€ 970,000.00

Estimated EU contribution per project

€ 970,000.00

Link to the call

Link to the submission

Call content

short description

The present call concerns projects in the area of the promotion of handicraft products and support of craftsmen.

Call objectives

A transnational project consortium of public and private entities will act as an intermediary organising specific activities for craftsmen and tourism SMEs in different countries.

The applicant will organise and provide direct support to craftsmen and SMEs producing handicrafts products to build their capacities to launch and/or promote such and support craftsmen and will also facilitate cross-border/transnational cooperation to foster peer to peer learning as well as to exchange knowledge and good practices between craftsmen.

In turn, said support shall attract tourists to areas where handicraft and traditional products are being manufactured.  

The proposed activities described in the below work packages shall contribute to the promotion of handicraft products and support of craftsmen, by providing both direct and indirect support, be it consultative or financial.

The support must be provided to craftsmen and also to tourism stakeholders, in particular to SMEs, including start-ups and entrepreneurs, who wish to develop new business concepts, new products or to implement proven efficient projects based on best practices, contributing to the transition on a more resilient and sustainable EU tourism ecosystem.

The tasks under this grant are divided in 3 Work Packages:

  • WP I - Direct support for craftsmen
  • WP II - Establish a collaboration and exchange mechanism for craftsmen
  • WP III - Incentivising tourism in regions where handicraft products are manufactured

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Expected effects and impacts

With this call the following objectives shall be met: 

  • To support craftsmen established within the entire European Union territory, regardless of the Member State they are from, in the process of creating traditional handicraft products.

  • To support crafts with a view to attracting tourists to areas where handicraft and in particular artisanal and traditional products such as those with a geographical indication, are manufactured, and to promote the local purchase of these products by tourists and to stoke interest by tourists about associated traditional manufacturing methods. 

  • To provide incentives to said craftsmen and encourage them to carry on the tradition and continue to manufacture these products. 

  • To incentivise the pursuit of this occupation of young craftsmen to create artisanal and traditional products.

  • To create new opportunities to collaborate with other craftsmen from other EU regions with whom they have similarities, including through the EU Tourism Platform. 

  • To help promote and increase the sale of artisanal and handicraft products such as those with a geographical indication, including through digital means. 

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Expected results

The proposal submitted by the applicant is expected to deliver the following results:

  • Support for craftsmen to launch, develop and promote traditional products, including via digital means. 

  • Attraction of tourists to the respective regions and subsequent contribution to economic growth. 

  • Improved collaboration and cooperation between craftsmen from different regions across the EU, promotion of social cohesion. 

  • Improved SMEs’ usage of available tools and management strategies to increase their competitiveness and promote growth. 

  • Advanced green and digital transition of the tourism ecosystem, including SMEs.  

  • Boosted quality along the tourism value chain. 

  • Best practises adopted by craftsmen. 

Eligibility Criteria

Regions / countries for funding

EU Member States, Overseas Countries and Territories (OCT)

eligible entities

Education and training institution, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)

Mandatory partnership

Yes

Project Partnership

Proposals must be submitted by a consortium of at least six applicants (beneficiaries; not affiliated entities), which complies with the following conditions:

  • minimum six independent entities (no affiliated entities) from minimum three different eligible countries, among which:
    • minimum two business support organisations (BSO) from two different eligible countries
    • minimum two destination management organisations (DMO) from two different eligible countries
    • minimum one training institution with training or research as principal function, such as an education institution, university, training centre or research centre.

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • EU Member States (including overseas countries and territories (OCTs))

Specific cases:

Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).

International organisations are NOT eligible.

Entities which do not have legal personality under their national law may exceptionally participate  - provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.

EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.

Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’.

Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).

Special rules apply for entities subject to measures adopted on the basis of EU Regulation 2020/209234. Such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc.). Currently such measures are in place for, e.g. Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain (see Council Implementing Decision (EU) 2022/2506, as of 16 December 2022).

other eligibility criteria

The type of activities and costs that can be funded via direct financial support from the funds of the support to craftsmen (WP I) and the collaborative project partnerships (WP III) (exhaustive list):

  • Implementation of new business ideas, new products launch and development, market studies.
  • Development and analysis of business plans.
  • Intellectual property development such as support to drafting products specifications.
  • Design and implementation of measures on corporate social responsibility, ethic and conduct codes; due diligence (OECD guidelines) women’s role in management jobs, accessibility (disable, elderly, children), LGBT, socially responsible job offers, value chain integration of social responsibility.
  • Digital innovative projects that promote accessibility.
  • Acquisition of software licenses.
  • Development and implementation of new digital tools such as artificial intelligence, augmented reality, fine tuning algorithms.
  • Entry fees and travel costs to business meetings, trade fairs, training, provided that these are related specifically to the activities eligible. for the financial support and they are organised externally to the consortium.
  • Certification costs and implementation costs related to the certification schemes compliance relevant to sustainability, digitalisation and resilience.
  • Promotion and communication activities relevant to the activities in this list.
  • Purchase costs of consumables/goods are eligible only if they arise from capacity building actions carried out by the consortium such as training, or coaching.
  • Purchase of materials for craftsmen.

Costs incurred for fees related to the registration of geographical indications for foodstuffs and craft and industrial products can NOT be funded.

The direct financial support for craftsmen:

  • must be in a form of a lump sum. It is recommended to plan for a break-down of the lump sum for different types of activities, costs, outcomes and partners, where applicable.
  • must range between minimum EUR 5 000 and maximum EUR 25 000 per project.
  • cannot be used to reimburse or purchase services provided by the consortia.

The direct financial support for collaborative projects:

  • must be in a form of a lump sum. It is recommended to plan for a break-down of the lump sum for different types of activities, costs, outcomes and partners, where applicable.
  • must range between minimum EUR 15 000 and maximum EUR 35 000 per collaborative project.
  • cannot be used to reimburse or purchase services provided by the consortia.

As direct financial support to craftsmen and collaborative projects is understood a monetary, financial transaction from the beneficiaries directly to the supported collaborative projects. Costs for non-financial support or support given in-kind (e.g., vouchers for services paid to the service providers different from the partners involved in the collaborative project) must be declared under other categories (e.g., as a cost for purchases of vouchers) and must comply with the rules of that category.

If applicable to the specific type of costs and activities, the service provider(s) from whose services or products entities will benefit shall be identified freely and autonomously by said entities themselves. If beneficiaries want to advise the collaborative projects on the selection of service providers or products, the list(s) of such providers must be established in a transparent way, with a pre-defined criterion, e.g., via a publication of an open call for service providers. The consortium cannot impose the use of any particular provider on the collaborative projects.

Additional information

Topics

Arts & Culture, Cultural Heritage, Tourism, 
Competitiveness of Enterprises, Employment/Labour Market, SME & entrepreneurship, 
Education & Training, Children & Youth, Media, 
Equal Rights, Human Rights, People with Disabilities, Social Inclusion

Relevance for EU Macro-Region

EUSDR - EU Strategy for the Danube Region, EUSBSR - EU Strategy for the Baltic Sea Region, EUSALP - EU Strategy for the Alpine Space, EUSAIR - EU Strategy for the Adriatic and Ionian Region

UN Sustainable Development Goals (UN-SDGs)

project duration

between 18 and 24 months

Additional Information

Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section). Paper submissions are NOT possible.

Proposals (including annexes and supporting documents) must be submitted using the forms provided inside the Submission System (NOT the documents available on the Topic page — they are only for information).

Proposals must be complete and contain all the requested information and all required annexes and supporting documents:

  • Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the grant project (to be filled in directly online).
  • Application Form Part B — contains the technical description of the grant project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded).
  • mandatory annexes and supporting documents (templates to be downloaded from the Portal Submission System, completed, assembled and reuploaded):
    • detailed budget table/calculator
    • CVs (standard) of core project team
    • activity reports of last year
    • Declaration on Honour (Annex II)
    • list of previous projects (key projects for the last 4 years) (template available in part B)

Proposals are limited to maximum 70 pages

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