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Call key data

Building a trustworthy social media sphere: countering disinformation on social media for young Europeans

Funding Program

Pilot Projects and Preparatory Actions (PPPAs)

Call number

PPPA-2025-DISINFORMATION-YOUNG

deadlines

Opening
30.09.2025

Deadline
02.12.2025 17:00

Funding rate

85%

Call budget

€ 5,985,000.00

Estimated EU contribution per project

€ 3,100,000.00

Link to the call

Link to the submission

Call content

short description

The objective of this call is to foster the awareness and resilience of young Europeans related to information integrity risks, strengthening relevant media and digital literacy skills. This to equip them with the skills and knowledge to navigate safely and critically in the online information space and participate in society as active and informed citizens. This should be achieved by developing engaging, multilingual content tailored to the consumption patterns and interests of young Europeans. Ensuring a broad coverage of at least thirteen EU Member States is a key criterion for the proposal evaluation.

Call objectives

The call seeks to fund two innovative projects that implement the following activities in all covered Member States.

1. Design a participatory process involving young Europeans and influencers

The consortium will design and implement a participatory process to allow young Europeans to share their ideas, questions and concerns related to the online information space and information integrity, involving them in the creation and dissemination of engaging content to address information integrity and safety online. The objective is to ensure strong involvement of young Europeans as well as influencers at all stages, from design to delivery. This aims to ensure that the multimedia content, and the campaigns designed to disseminate it, are as targeted and relevant as possible to young Europeans’ interests while also leveraging on the experience, knowledge and follower base of influencers.

2. Produce youth-oriented content related to the threats to information integrity and ways to counter them

The consortium will produce engaging multilingual multimedia content that caters to the needs and preferences and consumption habits of 15- to 30-year-olds across all covered Member States.

3. Develop a wide, cross-national and inclusive media literacy campaign

The consortium will design and implement a comprehensive digital media campaign that will ensure an EU-wide and as broad as possible dissemination of the multimedia content produced under point 2. The campaign will also serve to maintain an overview of all activities related to the project and to collect relevant metrics on reach and impact (audiences reached via the different channels used, number and quality of interactions with the campaign content, etc.). The campaign’s key messages will support the objective of this Call for proposals, which is to promote critical thinking and responsible online behaviour among young Europeans aged 15–30 by helping them identify, understand and counter the mechanisms that threaten information integrity.

4. Ensure compliance with ethical guidelines and standards on information integrity

The consortium will apply ethical guidelines and standards on information integrity in their partnerships with influencers and in the whole process for producing and disseminating multimedia content. This will ensure that the output is accurate, trustworthy, ethical, and privacy-respecting.

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Expected effects and impacts

The projects are expected to have the following impacts:

  • Increased awareness about risks related to information integrity and boosting media literacy skills through high-quality, influencer- and youth-led content: By producing compelling, multilingual content fronted by trusted and relatable creators, projects will measurably boost young Europeans’ ability to recognise, analyse and counter information integrity risks including misleading information—evidenced by clear reach, engagement and learning metrics across at least thirteen Member States.
  • New and lasting cross-sector, cross-border collaborations: The creation of new partnerships between influencers, information integrity professionals including fact-checkers, media literacy professionals and/or civil society organisations will allow each community to enrich its expertise with new insights, while expanding its geographical reach. Importantly, the consortium should aim to create a community that has a lasting impact beyond the duration of the project. To this extent, the funded projects, once awarded, shall establish contact with each other and seek active exchange.
  • Heighten standards of information integrity, especially among the community of influencers: The involvement of influencers and young Europeans in a campaign raising awareness about risks related to information integrity and good practices to counter them is expected to raise related standards both within the community involved in content creation, and beyond.
  • Positive social and well-being outcomes: Greater awareness of manipulative online content among young Europeans will also contribute to mitigate certain mental health pressures, curb polarisation and encourage socially responsible behaviour online, contributing to a more resilient European digital sphere.
  • Sustainable knowledge-sharing: The project will leave a legacy by codifying successful content, formats, and dissemination methods through an evaluation system with relevant metrics.

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Expected results

  • To involve young Europeans and influencers in a participatory process to create engaging content on the risks threatening information integrity. The content should include ways to identify, understand and counter such threats while promoting critical thinking among young Europeans aged 15–30.
  • To disseminate content across all at least thirteen EU Member States through a media literacy campaign that leverages creative storytelling by mobilising influencers, who will work in full editorial independence, supported by digital media and artificial intelligence.
  • To foster new collaborations between information integrity professionals (e.g. fact-checkers, media literacy practitioners, civil society organisations) and influencers, so that they can join forces and learn from each other on ways to promote media literacy and critical thinking among young Europeans. Such collaborations should also aim to support the creation of a virtual community allowing influencers to easily connect with fact-checkers, media literacy practitioners and other information integrity professionals across Europe.
  • To collect and share lessons learned on how influencers can integrate information integrity best practices in their work, including by raising the trustworthiness of their own content. This should involve an evaluation of the reach, impact and effectiveness of the conducted campaigns by the consortium partners.

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Eligibility Criteria

Regions / countries for funding

EU Member States, Overseas Countries and Territories (OCT)

eligible entities

Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)

Mandatory partnership

Yes

Project Partnership

In order to be eligible, the applicants (beneficiaries and affiliated entities) must:

  • be legal entities (public or private bodies)
  • be established in one of the eligible countries, i.e.:
    • EU Member States (including overseas countries and territories (OCTs).

Proposals must be submitted by a consortium of at least 7 applicants (beneficiaries; not affiliated entities), which complies with the following conditions:

  • minimum 7 independent entities from 7 different eligible countries
  • At least one applicant is a media literacy or civil society organisation with relevant expertise on information integrity and disinformation.#
  • At least one applicant is an independent fact-checking organisation.

It is recommended that the Consortium includes also partners with influencers’ organisations, content creators (including artists) and producers, technology companies, civil society organisations, social media platforms, information integrity professionals, educational/cultural/research organisations, media organisations.

A good balance among consortium members is required in terms of competencies and main tasks allocation to carry out the project. We also strongly encourage a good geographical balance in terms of the consortium members’ presence in and experience of different EU Member States.

other eligibility criteria

Specific cases

Natural persons are NOT eligible.

International organizations are eligible. The rules on eligible countries do not apply to them.

Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.

EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.

Associations and interest groupings composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).

EU restrictive measures — Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).

EU conditionality measures — Special rules apply for entities subject to measures adopted on the basis of EU Regulation 2020/2092. Such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc). Currently such measures are in place for Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain (see Council Implementing Decision (EU) 2022/2506, as of 16 December 2022). The indicative list of affected entities (the trusts and the entities they maintain) is available under this link. This link will bring you to the official Annex to Hungarian Act IX of 2021.

Additional information

Topics

Demographic Change, European Citizenship, Migration, 
Digitalisation, Digital Society, ICT, 
Education & Training, Children & Youth, Media, 
Justice, Safety & Security

Relevance for EU Macro-Region

EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region

UN Sustainable Development Goals (UN-SDGs)

project duration

between 18 and 24 months

Additional Information

Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section). Paper submissions are NOT possible.

Proposals (including annexes and supporting documents) must be submitted using the forms provided inside the Submission System (NOT the documents available on the Topic page — they are only for information).

Proposals must be complete and contain all the requested information and all required annexes and supporting documents:

  • Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the grant project (to be filled in directly online).
  • Application Form Part B — contains the technical description of the grant project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded).
  • mandatory annexes and supporting documents (templates to be downloaded from the Portal Submission System, completed, assembled and reuploaded):
    • detailed budget table
    • CVs (standard) of core project team
    • list of previous projects (key projects for the last 4 years) (template available in Part B)

Proposals are limited to maximum 70 pages

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