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Call key data
European VOD networks and operators
Funding Program
Creative Europe - Media Strand
Call number
CREA-MEDIA-2026-VODNET
deadlines
Opening
30.09.2025
Deadline
08.04.2026 17:00
Funding rate
60%
Call budget
€ 8,000,000.00
Link to the call
Link to the submission
Call content
short description
The MEDIA strand shall provide support for the European Video on Demand (VOD) network(s) and operators, screening a significant proportion of non-national European works, with the aim to improve their competitiveness and attractiveness.
Call objectives
Within the specific objective of promoting competitiveness, scalability, cooperation, innovation and sustainability, including through mobility, in the European audiovisual sector, the priorities of the MEDIA strand are:
- to enhance the circulation, promotion, online and theatrical distribution of European audiovisual works, within the Union and internationally in the new digital environment; including through innovative business model;
- to promote European audiovisual works, heritage works, and support the engagement and development of audiences of all ages, in particular young audiences, across Europe and beyond.
Expected effects and impacts
- Strengthen the cross-border collaboration among European Video on Demand (VOD) platforms through joint/collaborative activities to increase the online audience of European audiovisual content
- Strengthen the attractiveness of eligible European VOD platforms for cross-border audiences and online consumption at a larger scale
- Improve the digital circulation and consumption of European content by boosting its visibility, discoverability and prominence
- Develop new business models and achieve cross-border economies of scope and scale.
Expected results
Joint/collaborative actions across borders with the aim to improve the competitiveness and attractiveness of European VOD platforms offering a significant proportion of non-national European audiovisual works as well as to increase the accessibility, visibility, discoverability and prominence of European content for a wider global audience (European and international).
The activities should present innovative, coherent and focused strategies in order to promote the offer of European content and increase the global audience of the European VOD platforms.
Clear requirements in terms of indicators, quantification and sharing of results should be part of the activities. Transparency will play a key role in the action. Therefore, applications must contain detailed plans for the full publication of the inputs and results of the action. Particular attention should be given to communicating this information to public authorities, Member States and the audiovisual industry.
Projects can include the following activities:
- Common projects as a network of European VOD platforms in order to improve the quality, attractiveness and competitiveness of the whole European VOD industry including technological development, editorial line, market intelligence, facilitation of the copyright licencing process underlying pan-European exploitation
- Promoting and developing an attractive cross-border offer of European content including cross-device integration
- Improving the visibility, discoverability and prominence of European content including multi-lingual and accessible sub-titling activities
- Developing innovative digital promotion, marketing and branding strategies
Within these activities particular attention will be paid to the implementation of mechanisms to better understand consumer behaviours at European level and develop new audiences’ outreach as well as cooperation on data, data analytics and integration of AI.
Applications should present adequate strategies to ensure a more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.
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Eligibility Criteria
Regions / countries for funding
Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Iceland (Ísland), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Ukraine (Україна)
eligible entities
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
Yes
Project Partnership
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e.:
- Creative Europe Participating Countries:
- EU Member States (including overseas countries and territories (OCTs))
- listed EEA countries and countries associated to the Creative Europe Programme (list of participating countries)
- Creative Europe Participating Countries:
- be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
- the action is open to European VOD services. A VOD platform is an on-demand audiovisual media service provided for the viewing of programmes at the moment chosen by the user and at its individual request, on the basis of a catalogue of programmes selected by the media service provider5 , with a clear brand identity and on which the applicant(s) have the editorial responsibility. A VOD platform offered by broadcasters or internet service providers is eligible.
Specific cases
Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).
International organisations are eligible. The rules on eligible countries do not apply to them.
Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
Independent European audiovisual production companies — An independent company is a company which is not, directly or indirectly, majority controlled by an audiovisual media service provider, either in shareholding or commercial terms. Majority control is considered to occur when more than 25% of the share capital of a production company is held by a single audiovisual media service provider (50% when several audiovisual media service providers have shares or other means of control in the company). An audiovisual production company is a company whose main objective and activity is audiovisual production.
EU restrictive measures — Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).
EU conditionality measures — Special rules apply for entities subject to measures adopted on the basis of EU Regulation 2020/209211. Such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc). Currently such measures are in place for Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain (see Council Implementing Decision (EU) 2022/2506, as of 16 December 2022).
other eligibility criteria
Proposals must be submitted by a consortium of at least two VOD services as applicants (beneficiaries; not affiliated entities) coming from at least two countries participating in the MEDIA strand or by a VOD platform (single beneficiaries; affiliated entities are allowed, if needed) offering its services in at least two countries within MEDIA Strand countries.
The applicant VOD platforms must present a minimum European Dimension in their catalogue.
The applicant must present a catalogue or an aggregated catalogue (in case of several VOD services involved in the consortium) constituted by:
- at least a total of 300 available audiovisual works
- at least 30% of audiovisual works from countries participating in the MEDIA strand
- include audiovisual works from at least five countries participating in the MEDIA strand representing at least five different official languages of these participating countries.
The 30% of European audiovisual works within the catalogue must be majority produced by a producer or producers established in the countries participating in the MEDIA strand.
The European dimension criteria must be fulfilled at the start, and during the whole duration of the action.
Additional information
Topics
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
project duration
24 Months
Additional Information
Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section).
Proposals must be complete and contain all the requested information and all required annexes and supporting documents:
- Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
- Application Form Part B — contains the technical description of the project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded)
- Part C — contains additional project data and the project’s contribution to EU programme key performance indicators (to be filled in directly online)
- mandatory annexes and supporting documents (templates to be downloaded from the Portal Submission System, completed, assembled and re-uploaded):
- Information on Subscription, Revenue and Catalogue (mandatory template available in the Submission System)
- Declaration on independence and ownership (mandatory template available in the Submission System).
Proposals are limited to maximum 70 pages (Part B).
Call documents
Call Document CREA-MEDIA-2026-VODNETCall Document CREA-MEDIA-2026-VODNET(741kB)
Contact
+43 1 526 97 30-406
info@mediadeskaustria.eu
Website
Creative Europe Desks
Website
European Education and Culture Executive Agency
Website
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