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Creative Innovation Lab
Funding Program
Creative Europe - Cross-Sectoral Strand
Call number
CREA-CROSS-2026-INNOVLAB
deadlines
Opening
23.10.2025
Deadline
23.04.2026 17:00
Funding rate
80%
Call budget
€ 7,021,561.00
Link to the call
Link to the submission
Call content
short description
The Creative Innovation Lab shall incentivise players from different cultural and creative sectors. In addition to audiovisual including gaming, projects may cover music, books or museums. They will design and test innovative solutions for key challenges, with a potential positive long-term impact on multiple cultural and creative sectors.
Call objectives
The Cross Sectoral strand shall support the ‘creative innovation lab’, which shall:
- encourage new forms of creation at the crossroads between different cultural and creative sectors, for example through experimental approaches and the use of innovative technologies;
- foster innovative cross-sectoral approaches and tools which shall, where possible, encompass multilingual and social dimensions to facilitate the distribution, promotion and monetisation of, and access to, culture and creativity, including cultural heritage.
Within the specific objective to promote policy cooperation and innovative actions supporting all strands of the Programme, promoting a diverse, independent and pluralistic media environment and media literacy, thereby foresting freedom or artistic expression, intercultural dialogue and social inclusion, the priorities of the cross-sectoral strand shall encourage innovative approaches to content creation, access, distribution, and promotion across cultural and creative sectors and with other sectors, including by taking into account the digital transition, covering both market and non-market dimensions.
The objectives of the scheme is to encourage cooperation between the audiovisual sector and the music, book or museum sectors to accompany their environmental transition and/or to improve their competitiveness and/or the circulation, visibility, discoverability, availability, diversity and the audience of European content across borders. The support also aims to enable the European audiovisual sector and these three sectors (music, books and museums) to better adapt to the opportunities offered by the development of Artificial Intelligence and Virtual Worlds.
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Expected effects and impacts
- Improve the competitiveness of the European audiovisual and other cultural and creative sectors: transparency, data collection and the appropriate use of artificial intelligence/big data, adaptation to the challenges and opportunities driven by the ongoing changes in those sectors;
- Improve the adaptation of the European audiovisual and other cultural and creative sectors to the opportunities offered by the development of virtual worlds (also called metaverse(s)).
- Improve the production/financing and circulation of European audiovisual and cultural content in the digital age;
- Increase the visibility, discoverability, availability and diversity of European audiovisual and cultural content in the digital age;
- Increase the potential audience of European audiovisual and cultural content in the digital age.
- Accelerate the environmental transition of the European audiovisual, cultural and other creative sectors, in line with the priorities of the European Green Deal and the New European Bauhaus.
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Expected results
The Creative Innovation Lab support shall support the design, development and/or spread of innovative tools, models or solutions applicable in the audiovisual (compulsory) and at least one the following sectors: music, books or museums.
The audiovisual sector covers all activities and companies related to the development, production, distribution, promotion and circulation of the following content:
- Feature films, animations and creative documentaries intended primarily for cinematic release;
- Fiction audiovisual works (one-off or series), animation (one-off or series) and creative documentaries (one-off or series) intended primarily for the purposes of television or digital platform exploitation;
- Interactive, non-linear fiction, animation or creative documentary projects (e.g. narrative virtual reality projects);
- Narrative video games and interactive narrative immersive experiences. In order to be considered narrative, the story must be told or shown throughout the whole game (in-game storytelling) or interactive immersive experience, and not only as an introduction or an ending.
Projects must focus on one (or several) of the below topics:
- Virtual Worlds as a new environment for the promotion of European content, audience renewal and competitiveness of European content industries;
- Innovative Business Tools for production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual Worlds, NFT, etc.), in particular:
- Rights’ management and monetisation (including innovative bundled subscription offers to access diverse European cultural content from various existing European platforms), at the same time ensuring transparency and fair remuneration for creators and artists;
- Data collection and analysis, with particular emphasis on prediction for content creation and audience development (including innovative cross-sectoral tools to improve the quality of the subscriber service and a better valorisation of European content offered by European online platforms);
- “Greener” practices in order to lower the impact on the environment of the audiovisual and other cultural sectors in line with the Commission’s Green Deal and the New Bauhaus initiative.
Cross-sectoral cooperation between the audiovisual and other cultural and creative sectors is at the heart of the Call. Therefore, applications must clearly demonstrate the extent of the cross-sectoral approach, the conditions for its implementation and the expected benefits for the sectors covered.
Applications should present adequate strategies to ensure more sustainable and more environmentally-respectful industry and to ensure gender balance, inclusion, diversity and representativeness.
A wide spectrum of organisations will be invited to participate, including private and public entities, tech companies and start-ups, audiovisual, cultural and creative organisations. The participation of business incubators and accelerators shall be encouraged, to provide space and time for creative ideas to be shaped.
The following activities are ineligible:
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multimedia art projects and installations;
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immersive tours, events, music videos and immersive experiences used in retail;
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works of a promotional nature being part of a promotional campaign or advertising for a specific, destination (tourism), product and/or brand and institutional productions to promote a specific organisation or its activities;
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reference works (encyclopaedias, atlases, catalogues, databases and similar), “how-to” works (instructional guides, manuals and similar) and (interactive) e-books;
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projects focusing on live recordings, TV games, talk shows, cooking shows, magazines, tv-shows, News, Media literacy, reality shows, educational, teaching and “how to” programmes;
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documentaries promoting tourism, “making-of”, reports, animal reportages, news programmes and “docu-soaps”;
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projects including pornographic or racist material or advocating violence;
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E-learning platforms;
Costs related to content production/development, organisation of cultural events are not eligible under this Call.
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Eligibility Criteria
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Georgia (საქართველო), Iceland (Ísland), Kosovo (Kosova/Kosovë / Косово), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Ukraine (Україна)
eligible entities
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
No
Project Partnership
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e.:
- Creative Europe Participating Countries:
- EU Member States (including overseas countries and territories (OCTs))
- listed EEA countries and countries associated to the Creative Europe Programme (list of participating countries)
- Creative Europe Participating Countries:
- be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
Specific cases
Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).
International organisations are eligible. The rules on eligible countries do not apply to them.
Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
EU restrictive measures — Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).
EU conditionality measures — Special rules apply for entities subject to measures adopted on the basis of EU Regulation 2020/209211. Such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc). Currently such measures are in place for Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain (see Council Implementing Decision (EU) 2022/2506, as of 16 December 2022).
Creative Europe Desks (CEDs) — The host organisations of Creative Europe Desks are eligible as coordinator or beneficiary in open calls, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e. that their project grants do not cover any costs which are covered by their other grant). This requires the following:
- use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e. to allocate them to either one of the two grants)
- recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs)
- allocation of the costs in a way that leads to a fair, objective and realistic result.
other eligibility criteria
Applications by single applicants are allowed (single beneficiaries; affiliated entities and other participants are allowed, if needed) as well as proposals submitted by a consortium of at least 2 applicants (beneficiaries; not affiliated entities).
Additional information
Topics
Relevance for EU Macro-Region
EUSDR - EU Strategy for the Danube Region, EUSBSR - EU Strategy for the Baltic Sea Region, EUSALP - EU Strategy for the Alpine Space, EUSAIR - EU Strategy for the Adriatic and Ionian Region
UN Sustainable Development Goals (UN-SDGs)
project duration
24 months
Additional Information
WARNING: BEFORE SUBMITTING, APPLICANTS ARE STRONGLY ADVISED TO CHECK THE RELEVANCE AND ELIGIBILITY OF THEIR APPLICATION WITH THEIR DOMESTIC CREATIVE EUROPE DESK (https://culture.ec.europa.eu/resources/creative-europe-desks)
Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section).
Proposals must be complete and contain all the requested information and all required annexes and supporting documents:
- Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
- Application Form Part B — contains the technical description of the project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded)
- Part C — contains additional project data and the project’s contribution to EU programme key performance indicators (to be filled in directly online)
- mandatory annexes and supporting documents (templates to be downloaded from the Portal Submission System, completed, assembled and re-uploaded):
- Declaration on independence and ownership (mandatory template available in the Submission System).
Proposals are limited to maximum 50 pages (Part B).
Financial support to third parties is allowed for grants.
Call documents
Call Document CREA-CROSS-2026-INNOVLABCall Document CREA-CROSS-2026-INNOVLAB(757kB)
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