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Call key data
Support for the implementation of the European Heritage Label
Funding Program
Creative Europe - Culture Strand
Call number
CREA-CULT-2026-EU-HERITAGE-LABEL
deadlines
Opening
26.11.2025
Deadline
11.02.2026 17:00
Funding rate
90%
Call budget
€ 3,000,000.00
Estimated EU contribution per project
EUR 3,000,000.00
Link to the call
Link to the submission
Call content
short description
The general objective of the call is to continue to support the European Heritage Label network of sites, fostering training, exchanges, collaboration and opportunities among the EHL Stakeholders.
This call will support a single organisation or a consortium of organisations, with a special focus on cultural heritage and capacity building, which are active in the creative and cultural sectors or running capacity-building and promotional work. The selected project is meant to act as a secretariat for the EHL Network. It will be key to accompany the work of the EHL sites and stakeholders and in ensuring the sustainability of the European Heritage Label.
Call objectives
The European Heritage Label (henceforth “EHL”) is one of the most valuable EU initiatives to strengthen European citizens’ sense of belonging to the EU. It is a symbolic action established by the European Union to recognise and celebrate Europe’s shared cultural heritage.
Initiated as an intergovernmental initiative and geared up at European Union level in 2011 (Decision No. 1194/2011/EU), the EHL aims to strengthen the sense of belonging among European Union citizens by highlighting and promoting the heritage sites that have played a significant role in the history, culture, and integration of Europe. The EHL is an action focusing on cultural landmarks, that hold a particular significance to the identity of the European Union and intends to further promote their European dimension and foster a greater appreciation for the shared values and history of Europe. In this context, the action plays an essential role in unifying citizens from diverse national backgrounds and enhancing their sense of connection to the European project.
Until 2025, a total of 67 sites and 275 locations across 22 EU Member States have been awarded the European Heritage Label, encompassing a diverse range of locations that embody the rich cultural tapestry of the continent. As the number of EHL sites continues to grow, it is essential to centralise the development and exchange of joint practices and activities among them, as well as to formalise and enhance the visibility of the Action both at the local and international levels. The creation of a network of EHL sites, coordinated by a centralised secretariat was a logical next step in the development of the action. This network began with the EHL@Network initiative (2019 - 2022) and evolved into the EHL Bureau (2023-2026) with activities revolving around upskilling, networking, visibility and financing.
The EHL Bureau has been instrumental in fostering collaboration among labelled sites, organising upskilling and learning opportunities through regional seminars and workshops and facilitating networking activities during events like the EHL Awards Ceremonies and EHL Days.
The EHL Bureau was equally essential in enhancing the overall visibility of the action, creating a cohesive identity for EHL sites and transforming them into an interconnected community of practices.
Finally, the EHL Bureau was instrumental in facilitating numerous collaborative initiatives, financing annual cross-borders projects closely aligned on the sites’ needs and the promotion of shared European values.
The Network, through its secretariat, will support the range of EHL sites and stakeholders and their synergies with bodies active in the field of heritage, cultural and creative sectors together with educational sectors. A strong emphasis will be placed on directing resources towards community-wide actions and site-level projects, in order to generate tangible benefits for citizens while ensuring an efficient and impactful use of funds.
It will target the following stakeholders in the EHL initiative:
EHL Sites
67 Heritage sites representing 275+ locations have been awarded the label until 2025. In 2026 this number is likely to evolve following the results of the 2025 selection. The selected sites encompass a great variety of cultural heritage as defined in the EHL Decision. Together the selected sites offer a complete geographical and temporal coverage of European territory and history.
Rooted in diverse management models, and having benefited from different funding sources, EHL sites would benefit from further integration and support for carrying out European cross-borders projects, impactful public relations and promotional activities and audience-development programmes with a European dimension. This development includes their transition towards integrated digital means and environmental sustainability and social inclusion.
EHL National Coordinators
The success of the initiative relies on the integration of the EHL national coordinators and their teams into the EHL community of practices through:
- the promotion of the label at national level,
- the support and pre-selection of applications, and
- the regular support and monitoring of the EHL sites located in their territory.
In 2025 a total of 26 EHL national coordinators, representing EU Member States’ national administrations, have undertaken these functions. Although their needs may differ, and each of them serves as a key expert in heritage safeguarding and promotion in their respective country, equipping them with additional skills to improve their activities at European level will benefit the growth and outreach of the EHL.
The entity implementing the action should facilitate a dialogue with the EHL National Coordinators, supporting regular information exchange and activities.
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Expected effects and impacts
This call will fund one project proposed by a single organisation or a consortium of organisations working to achieve the objectives, themes and priorities of this action. It is expected the project will bring about the Network of sites formally constituted and able to take forward the results achieved, and the project activities implemented so far.
By ensuring that most resources are allocated directly to site-level and community-wide actions, supported by multilingualism schemes and cross-border collaborations, the project will deliver strong European added value, equitable participation across Member States, and optimal cost-effectiveness of EU investment.
Expected results
The action will aim at strengthening of the EHL members around a Community of practice for the years 2026-2029 which imply strengthening the presence of the EHL action, the impact of its activities and the development of a shared vision among its members:
Increase the presence and understanding of the EHL Action:
- Externally:
- Strengthen the visibility of the EHL Action across participating countries and among targeted audiences through targeted outreach, media engagement, and high-level communication campaigns.
- Organise events such as workshops, stakeholder assemblies, and bi-annual award ceremonies to reinforce the profile of EHL sites nationally and internationally.
- Pay particular attention to raising the visibility of rural and smaller sites, especially towards specialised press and cultural heritage professionals, ensuring broad and balanced recognition.
- Internally:
- Promote a coherent shared narrative and a unified visual identity across all EHL sites to highlight European values and ensure consistency in communication.
- Develop and provide common tools and platforms that facilitate internal communication, joint outreach, and collaborative initiatives, reinforcing the sense of belonging to a collective European action.
- Introduce a dedicated multilingualism support mechanism (“Translation Bank”), coordinated by the Secretariat, to help sites translate and share key materials in all EU languages, reducing duplication of costs and ensuring accessibility for all audiences
Capacity Building for EHL Stakeholders:
- Learning & Upskilling
- Enhance EHL stakeholders’ skills in European project coordination through dedicated training programmes and tailored advice on EU funding opportunities.
- Support EHL sites in designing and implementing activities that reflect their European significance and specific contributions to European history and cultural heritage.
- Develop a targeted support scheme to guide candidate sites in addressing these requirements effectively.
- Networking & Financing
- Provide financial support to EHL sites for the implementation of their Action Plans, ensuring alignment with the EHL’s cross-cutting priorities: promoting EU values and shared European history, engaging youth and fostering intergenerational dialogue, advancing sustainable tourism in close cooperation with local communities, and strengthening multilingualism. This should be implemented through financial support to third parties (cascading grants).
- Strengthen cooperation within the Network by enabling EHL sites to collaborate with one another in the development and submission of joint projects, fostering exchanges and collective initiatives at both regional and transnational levels. These collaborations should be designed to have a multiplier effect, ensuring broad visibility and optimal use of EU funds. This should be implemented through financial support to third parties (cascading grants).
- Support smaller sites and ensuring equity: there is an imbalance between larger and smaller sites, particularly in rural areas, which often faced financial and administrative challenges. Capacity-building programmes and mentorship schemes to support smaller sites, helping them improve their operations and visibility is needed, alongside targeted efforts to ensure that all EU Member States, especially those with fewer resources, can participate fully or engage in international projects.
- The project budget should prioritise investment in site-level and regional actions, thereby maximising visibility and impact on the ground, while maintaining an appropriate balance with coordination and administrative needs
Foster collaboration among European heritage players:
- Build synergies with other European cultural heritage initiatives by aligning activities with major EU programmes such as the European Heritage Days, the European Heritage Awards, and the European Heritage Hub, ensuring complementarity and greater visibility.
- Contribute actively to Europe-wide cultural heritage events and actions by promoting intercultural dialogue and positioning EHL sites as ambassadors of European identity and values, ensuring that their activities reinforce shared European objectives. In this role, the EHL Network can act as a catalyst, complementing and amplifying other EU initiatives, while ensuring that resources invested contribute to greater visibility, accessibility (through multilingualism), and long-term sustainability.
- Where relevant, collaboration should also extend to other initiatives such as the European Capitals of Culture, the European Authors’ Day, and the European Youth Week, among others, ensuring complementarity, visibility, and optimal use of EU resources.
- In synergy with the European Commission’s DiscoverEU initiative, the project should explore the development of a cooperation scheme between the EHL Network and DiscoverEU beneficiaries. This could allow European Heritage Label sites to be featured within the DiscoverEU and European Youth Card (EYCA) networks, encouraging young travellers to discover EHL sites and deepening their sense of belonging to Europe through direct encounters with its shared heritage.
- Furthermore, the action will incentivise collaboration with entities actively developing or deploying artificial intelligence tools for cultural heritage. By leveraging trustworthy, conversational AI systems, EHL stakeholders will be encouraged to transform artworks, narratives, and products into engaging, interactive experiences that bring European heritage to life and expand access to diverse audiences.
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Eligibility Criteria
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Georgia (საქართველო), Iceland (Ísland), Kosovo (Kosova/Kosovë / Косово), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Ukraine (Україна)
eligible entities
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
No
Project Partnership
To be eligible, applicants (beneficiaries and affiliated entities) must be
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e:
- Creative Europe Participating countries:
- EU Member States (including overseas countries and territories)
- Non-EU countries (listed EEA countries and countries associated with the Creative Europe program(list of participating countries))
- Creative Europe Participating countries:
Both applications by single applicnts and proposals submitted by a consortium are allowed.
Proposals that will be submitted by a consortium, must have at least 2 applicants (beneficiaries; not affiliated entities), which complies with the following: minimum 2 independent entities from eligible countries
other eligibility criteria
Specific Cases
Natural persons — Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person.
International organisations — International organisations are eligible. The rules on eligible countries do not apply to them.
Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Associations and interest groupings — Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
Creative Europe Desks (CEDs) — The host organisations of Creative Europe Desks are eligible as coordinator or beneficiary in open calls, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e. that their project grants do not cover any costs which are covered by their other grant). This requires the following:
- use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e. to allocate them to either one of the two grants)
- recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs)
- allocation of the costs in a way that leads to a fair, objective and realistic result.
Countries currently negotiating association agreements — Beneficiaries from countries with ongoing negotiations for participation in the programme (see list of participating countries above) may participate in the call and can sign grants if the negotiations are concluded before grant signature and if the association covers the call (i.e. is retroactive and covers both the part of the programme and the year when the call was launched).
EU restrictive measures — Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).
EU conditionality measures — Special rules apply for entities subject to measures adopted on the basis of EU Regulation 2020/2092. Such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc). Currently no such measures are in place. Currently such measures are in place for Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain (see Council Implementing Decision (EU) 2022/2506, as of 16 December 2022).
Additional information
Topics
Relevance for EU Macro-Region
EUSDR - EU Strategy for the Danube Region, EUSBSR - EU Strategy for the Baltic Sea Region, EUSALP - EU Strategy for the Alpine Space, EUSAIR - EU Strategy for the Adriatic and Ionian Region
UN Sustainable Development Goals (UN-SDGs)
project duration
40 months
Additional Information
Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section). Paper submissions are NOT possible.
Proposals (including annexes and supporting documents) must be submitted using the forms provided inside the Submission System (NOT the documents available on the Topic page — they are only for information).
Proposals must be complete and contain all the requested information and all required annexes and supporting documents:
- Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
- Application Form Part B — contains the technical description of the project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded)
- Part C — contains additional project data and the project’s contribution to EU programme key performance indicators (to be filled in directly online)
- mandatory annexes and supporting documents (templates to be downloaded from the Portal Submission System, completed, assembled and re-upload):
- detailed budget table/calculator
- list of previous projects (key projects for the last 4 years) (template available in Part B)
Proposals are limited to maximum 70 pages (Part B).
Call documents
Call Document CREA-CULT-2026-EU-HERITAGE-LABELCall Document CREA-CULT-2026-EU-HERITAGE-LABEL(791kB)
Contact
+43 1 71606 -851115
elisabeth.pacher@bmkoes.gv.at
Website
Creative Europe Desks
Website
European Education and Culture Executive Agency
Website
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