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  1. An institution, body, office or agency established by or based on the Treaty on European Union and the Treaties establishing the European Communities.

    All education and training facilities for people of different age groups.

    An intergovernmental organization having legal personality under public international law or a specialized agency established by such an international organization. An international organization, the majority of whose members are Member States or Associated Countries and whose main objective is to promote scientific and technological cooperation in Europe, is an International Organization of European Interest.

    An NPO is an institution or organization which, by virtue of its legal form, is not profit-oriented or which is required by law not to distribute profits to its shareholders or individual members. An NGO is a non-governmental, non-profit organization that does not represent business interests. Pursues a common purpose for the benefit of society.

    A partnership, corporation, person, or agency that is for-profit and not operated by the government.

    Any government or other public administration, including public advisory bodies, at the national, regional or local level.

    A research institution is a legal entity established as a non-profit organization whose main objective is to conduct research or technological development. A college/university is a legal entity recognized by its national education system as a university or college or secondary school. It may be a public or private institution.

    A microenterprise, a small or medium-sized enterprise (business) as defined in EU Recommendation 2003/361. To qualify as an SME for EU funding, an enterprise must meet certain conditions, including (a) fewer than 250 employees and (b) an annual turnover not exceeding EUR 50 million and/or an annual balance sheet total not exceeding EUR 43 million. These ceilings apply only to the figures for individual companies.

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  1. Administration & Governance, Institutional Capacity & Cooperation 

    This topic focuses on strengthening governance, fostering institutional capacity, and enhancing cross-border cooperation. It includes promoting multilevel, transnational, and cross-border governance by designing and testing effective structures and mechanisms, as well as encouraging collaboration between public institutions on various themes. 

    Innovation capacity and awareness are also key, with actions aimed at increasing the ability of individuals and organizations to adopt and apply innovative practices. This involves empowering innovation networks and stimulating innovation across different sectors. 

    Institutional cooperation and network-building play a crucial role, supporting long-term partnerships to improve administrative processes, share regional knowledge, and promote intercultural understanding. This also includes cooperation between universities, healthcare facilities, schools, sports organizations, and efforts in management and capacity building. 

    This topic focuses on strengthening the agricultural, forestry, and fisheries sectors while ensuring sustainable development and environmental protection. It covers agricultural products (e.g., fruits, meat, olives), organic farming, horticulture, and innovative approaches to sustainable agriculture. It also addresses forest management, wood products, and the promotion of biodiversity and climate resilience in forestry practices.

    In the food sector, the focus lies on developing sustainable and resilient food chains, promoting organic food production, enhancing seafood products, and ensuring food security and safety. Projects also target the development of the agro-food industry, including innovative methods for production, processing, and distribution.

    Fisheries and animal management are essential aspects, with an emphasis on sustainable fishery practices, aquaculture, and animal health and welfare. This also includes efforts to promote responsible fishing, marine conservation, and the development of efficient resource management systems.

    Soil and air quality initiatives play a crucial role in environmental protection and public health. This includes projects aimed at combating soil and air pollution, implementing pollution management systems, and preventing soil erosion. Additionally, innovative approaches to improving air quality—both outdoors and indoors—are supported, alongside advancing knowledge and best practices in soil and air management.

    This topic focuses on protecting the environment, promoting biodiversity, and addressing the challenges of climate change and resource management. It includes efforts to mitigate and adapt to climate change, develop low-carbon technologies, and reduce GHG emissions. Biodiversity promotion and natural protection are key aspects. 

    It also covers improving soil and air quality by reducing pollution, managing contamination, preventing soil erosion, and enhancing air quality both outdoors and indoors. Water management plays an essential role, including sustainable water distribution, monitoring systems, innovative wastewater treatment technologies, and water reuse policies. Additionally, it addresses the protection and development of waterways, lakes, and rivers, as well as sustainable wetland management. 

    This topic focuses on preserving, promoting, and enhancing cultural and natural heritage in a sustainable way. It includes efforts to increase the attractiveness of cultural and natural sites through preservation, valorisation, and the development of heritage objects, services, and products. Cultural heritage management, arts, and culture play a key role, including maritime heritage routes, access to cultural sites, and cultural services like festivals, concerts, and art workshops. 

    Tourism development is also central, with actions aimed at promoting natural assets, protecting and developing natural heritage, and increasing touristic appeal through the better use of cultural, natural, and historical heritage. It also covers the improvement of tourist services and products, the creation of ecotourism models, and the development of sustainable tourism strategies. 

    This topic focuses on the sustainable management, protection, and valorisation of natural resources and areas, such as habitats, geo parks, and protected zones. It also includes preserving and enhancing cultural and natural heritage, landscapes, and protecting marine environments. 

    Circular economy initiatives play a key role, with actions aimed at innovative waste management, ecological treatment techniques, and advanced recycling systems. Projects may focus on improving recycling technologies, organic waste recovery, and establishing repair and re-use networks. Additionally, pollution prevention and control efforts address ecological economy practices, marine litter reduction, and sustainable resource use. 

    This topic covers labour market development and employment, focusing on creating job opportunities, optimizing existing jobs, and addressing academic (un)employment and job mobility. It also includes attracting a skilled workforce and improving working conditions for various groups. 

    Strengthening small and medium-sized enterprises (SMEs) and boosting entrepreneurship are key priorities. This includes enhancing SME capacities, supporting social entrepreneurship, and promoting innovative business models. Activities may focus on creating advisory systems for start-ups, spin-offs, and incubators, fostering business networks, and improving the competitiveness of SMEs through knowledge and technology transfer, digital transformation, and sustainable business practices. 

    This topic focuses on fostering community integration and strengthening a common identity by promoting social cohesion, positive relations, and the development of shared spaces and services. It supports initiatives that enhance intercultural understanding and cooperation between different societal groups. 

    Demographic change and migration address key societal challenges, such as an aging population, active aging, and silver economy strategies. It also includes adapting public services and infrastructure to demographic shifts, tackling social and spatial segregation, and addressing brain drain. Migration-related actions cover policy development, strategic planning, and the integration of migrants to create inclusive and resilient communities. 

    All projects where ICT has a significant role, including tailor-made ICT solutions in different fields, as well as digital innovation hubs, open data, Internet of Things; ICT access and connecting (remote) areas with digital infrastructure and services; services and applications for citizens (e-health, e-government, e-learning, e-inclusion, etc.); services and applications for companies (e-commerce, networking, digital transformation, etc.).

    This is about the mitigation and management of risks and disasters, and the anticipation and response capacity towards the actors regarding specific risks and management of natural disasters, for example, prevention of flood and drought hazards, forest fire, strong weather conditions, etc.. It is also about risk assessment and safety.

    This topic focuses on enhancing education, training, and opportunities for children, youth, and adults. It covers the expansion of educational access, reduction of barriers to education, and improvement of higher education and lifelong learning. It also includes vocational education, common learning programs, and initiatives supporting labour mobility and educational networks. Additionally, it addresses the promotion of media literacy, digital learning tools, and the development of innovative educational approaches to strengthen knowledge, skills, and societal participation. 

    This topic emphasizes the role of culture and media in education and social development. It supports initiatives that foster creativity, cultural awareness, and artistic expression among children and youth. Activities include promoting cross-border cooperation in the audiovisual sector, enhancing digital content creation skills, and boosting the distribution of educational and cultural media products. Furthermore, it encourages the development of media literacy initiatives, helping young audiences critically engage with digital and media content. By connecting education, creativity, and media, this topic strengthens cultural identity and supports inclusive, knowledge-based societies. 

    This topic covers actions aimed at improving energy efficiency and promoting the use of renewable energy sources. It includes energy management, energy-saving methods, and evaluating energy efficiency measures. Projects may focus on the energy rehabilitation and efficiency of buildings and public infrastructure, as well as promoting energy efficiency through cooperation among experienced firms, institutions, and local administrations. 

    In the field of renewable energy, this encompasses the development and expansion of wind, solar, biomass, hydroelectric, geothermal, and other sustainable energy sources. Activities include increasing renewable energy production, enhancing research capacities, and developing innovative technologies for energy storage and management. Projects may also address sustainable regional bioenergy policies, financial instruments for renewable energy investments, and the establishment of cooperative frameworks for advancing renewable energy initiatives. 

    This topic focuses on promoting equal rights and strengthening social inclusion, particularly for marginalized and vulnerable groups. It covers activities enhancing the capacity and participation of children, young people, women, elderly people, and socially excluded groups. Activities can address the creation of inclusive infrastructure, improving access and opportunities for people with disabilities, and fostering social cohesion through innovative care services. It also includes initiatives supporting victims of gender-based violence, promoting human rights, and developing policies and tools for social integration and equal participation in society. 

    This area focuses on improving health and social services, enhancing accessibility and efficiency for diverse groups such as the elderly, children, and people with disabilities. It includes the development of new healthcare models, innovative medical diagnostics and treatments (e.g., dementia, cancer, diabetes), and the management of hospitals and care facilities. Additionally, activities addressing rare diseases, promoting overall wellbeing, and fostering preventive health measures fall under this theme. It also covers sports promotion, encouraging physical activity as a means to improve public health and social inclusion. 

    This area focuses on strengthening justice, safety, and security through cross-border cooperation and institutional capacity-building. It includes initiatives aimed at improving the efficiency and effectiveness of police, fire, and rescue services, enhancing civil protection systems, and rapid response capabilities for emergencies like chemical, biological, radiological, and nuclear incidents. Activities also target the prevention and combatting of organized crime, drug-related crimes, and human trafficking, as well as ensuring secure and efficient border management. Furthermore, it covers initiatives promoting the protection of citizens, community safety, and the development of innovative security services and technologies. 

    This area focuses on the development and improvement of transport and mobility systems, covering all modes of transport, including urban mobility and public transportation. Actions aiming at improving transport connections through traffic and transport planning, rehabilitation and modernisation of infrastructure, better connectivity, and enhanced accessibility. Projects promoting multimodal transport and logistics, optimising intermodal transport chains, offering sustainable and efficient logistics solutions, and developing multimodal mobility strategies. Also, initiatives establishing cooperation among logistic centres and providing access to clean, efficient, and multimodal transport corridors and hubs. 

    Activities focusing on the sustainable development and strategic planning of urban, regional, and rural areas. This includes urban development such as city planning, urban renewal, and strengthening urban-rural links through climate adaptation, sustainable mobility, water efficiency, participatory processes, smart cities, and the regeneration of public urban spaces. Regional planning and development cover the implementation of regional policies and programmes, sustainable land use management plans, integrated regional action plans, spatial planning, and the efficient management of marine protected areas. Rural and peripheral development addresses the challenges of remote and sparsely populated areas by fostering rural community development, enhancing rural economies, improving access to remote regions, and promoting tailored policies for rural sustainability and growth. 

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Call key data

Shape Acceleration & Scale Post-Acceleration

Funding Program

European Institute of Innovation and Technology

deadlines

Opening
10.08.2026

Deadline
12.10.2026 17:00

Funding rate

100%

Call budget

€ 8,600,000.00

Estimated EU contribution per project

max. € 500,000.00

Link to the call

Link to the submission

Call content

short description

EIT Culture & Creativity invites startups and scaleups in the Cultural and Creative Sectors and Industries (CCSI) that are looking to accelerate growth, attract investment, and expand internationally to apply for financial support under the Shape Acceleration Programme and Scale Post-Acceleration Programme. This call combines financial support of up to € 500,000 with tailored venture development services designed to strengthen commercial execution, investment readiness, fundraising, and international market expansion. It is open to legally established for-profit entities in EU Member States and Horizon Europe Associated Countries developing tech-enabled, market-driven, and IP-leveraged solutions. 

Call objectives

The call aims to accelerate the growth, scaling, and investment readiness of high-potential ventures in the Cultural and Creative Sectors and Industries (CCSI). The call provides fixed-amount financial support under the Financial Support to Third Parties (FSTP) mechanism to enable companies to grow their operations, expand internationally, and advance fundraising activities.

Topics to be addressed

  • 2027 Cohort (start January 2027): Fashion, Architecture, Audio Visual Media.
  • Additional cohorts covering additional topics will be announced later.

The call supports tech-enabled, market-driven, and IP-leveraged solutions capable of scaling commercially, generating economic/societal value, and strengthening Europe’s creative economy. Activities may include business development, investor outreach, team expansion, marketing, legal/IP advisory, and participation in ecosystem events. All selected ventures must actively engage in their respective programme’s structured support (kick-off, coaching, online workshops, and Demo Days).

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Expected effects and impacts

The activities delivered under this Call are expected to contribute to the achievement of EIT Culture & Creativity’s Business Creation KPIs, notably:  

  • EITHE03.1 – Number of startups and scaleups supported by the KIC for at least two months in the reporting year  

  • EITHE04.1 – Number of startups established in the reporting year  

  • EITHE04.4 – Startups created having a financial transaction of at least €10 000 for a service/product (result of the KIC KAVA) sold to customers  

  • EITHE06.1 – Total euro amount of private and public capital attracted within year N by supported startups and scale-up 

Formal KPI ownership, consolidation and reporting to the EIT remain the responsibility of EIT Culture & Creativity. EIT Culture & Creativity reserves the right to request evidence and documentation to selected applicants for reporting purposes. 

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Expected results

The call is expected to support high-potential startups and scaleups in the Cultural and Creative Sectors and Industries (CCSI) to accelerate commercial growth, strengthen investment readiness, and expand into European and international markets.

Through the financial support combined with the Shape Acceleration and Scale Post-Acceleration Programmes, selected ventures are expected to:

  • Strengthen their product-market fit, business model, growth strategy and investment positioning;
  • Increase commercial traction, customer acquisition, partnerships, pilots, revenues and market expansion opportunities;
  • Improve fundraising readiness and capacity to attract private and/or public investment;
  • Contribute to the development of a stronger European CCSI venture pipeline, including ventures from EIT RIS countries;
  • Support EIT Culture & Creativity’s long-term portfolio development and financial sustainability objectives.

The call is expected to contribute to relevant EIT Culture & Creativity Business Plan KPIs, in particular those related to startups and scaleups supported, investment attracted, and, where applicable, startup creation and RIS-related outcomes. Formal KPI consolidation and reporting to the EIT remain the responsibility of EIT Culture & Creativity.

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Eligibility Criteria

Regions / countries for funding

EU Member States, Overseas Countries and Territories (OCT)
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Azerbaijan (Azərbaycan), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Canada, Faeroes (Føroyar / Færøerne), Georgia (საქართველო), Iceland (Ísland), Israel (ישראל / إِسْرَائِيل), Kosovo (Kosova/Kosovë / Косово), Montenegro (Црна Гора), Morocco (المغرب), New Zealand (Aotearoa), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Türkiye, Ukraine (Україна), United Kingdom

eligible entities

Small and medium-sized enterprise (SME)

Mandatory partnership

No

Project Partnership

This call is open to legal entities established in EU Member States and Horizon Europe Associated Countries. It supports ventures at different stages of maturity: 

  • Shape Acceleration Programme: startups that have validated a market need through early traction, such as pilot customers or initial revenues, may receive up to €100 000, plus up to an additional €100 000  for top-ranked ventures following the Demo Day. Shape is designed for ventures that are ready to strengthen product-market fit, refine their business model, and prepare for future investment. 

  • Scale Post-Acceleration Programme: Startups and scaleups that have demonstrated product-market fit, recurring revenues, and international scaling potential may receive up to €200 000, or up to €500 000 if headquartered in an EIT Regional Innovation Scheme (RIS) country. Scale is designed for ventures that are actively raising capital or have secured at least €200 000 investment in the last 18 months and are ready to accelerate international expansion. 

other eligibility criteria

Who can apply for financial support of up to EUR 100,000, with potential additional follow-on support of up to EUR 100,000 (and participation in the Shape Acceleration programme).

This level of financial support is targeted at startups with early traction, including existing market activity and early revenues, that are ready to strengthen their business models, accelerate go‑to‑market execution, and prepare for investment. Previous fundraising from private investors is not a requirement. Selection primarily focuses on the strength and scalability of the business model, demonstrated market traction, and a clear ambition to grow internationally.

The detailed budget submitted with the Shape application must cover only the activities proposed under the initial financial support, up to a maximum EIT Culture & Creativity contribution of EUR 100,000. Applicants must not include the potential additional financial support in the application budget. Ventures selected for additional financial support during the Demo Day will be required to submit a separate or updated detailed budget covering the additional activities.

To be considered eligible for this call, applicants must also meet all the following mandatory criteria. The applicant must:

  • Be a legally established entity in an EU Member State or Horizon Europe associated country;
  • Operate within the CCSI priority areas:
    • 2027 Cohort: Fashion, Architecture, Audio Visual Media;
  • Be a for profit company. NGOs, associations, cooperatives, and foundations are not eligible;
  • Clearly articulate a differentiated value proposition and demonstrate a strong understanding of the competitive landscape, including existing or emerging competitive advantages such as differentiated technology, unique market positioning, network effects, audience access, data capabilities, strategic partnerships, or other scalable and defensible differentiators;
  • Demonstrate a clear and credible competitive differentiation compared to existing market solutions, for example through differentiated technology, innovative monetisation approaches, material innovation, novel business models, unique creative or market positioning, or significantly improved user or customer experience;
  • Demonstrate real market traction supported by proven revenue and/or active commercial pilots;
  • Ensure the core product or technology is the primary driver of revenue or planned revenue, not a supporting service;
  • Have founding teams with complementary skills across creativity, technology, and business or a clear plan to address any gaps;
  • Have at least one founder working full time on the venture;
  • Include at least one founder with clear domain expertise in the relevant sector
  • Demonstrate strong execution discipline and the ability to deliver between programme milestones;
  • Show openness to mentoring, iteration, and collaboration with external partners;
  • Show openness to equity dilution and external investment;
  • Commit to building a scalable business beyond a lifestyle company.

Who can apply for financial support of up to EUR 200,000, or up to EUR 500,000 for eligible RIS-based ventures (and participation in the Scale Post-Acceleration Programme)

This level of financial support is targeted at startups and scaleups operating in CCSI that are actively raising or have raised capital in the last 18 months and ready to expand internationally. It is designed for ventures with clear value proposition and strong differentiation, where technology plays a central role in enabling scale.

To be considered eligible for this Call, applicants must also meet all the following mandatory criteria. The applicant must:

  • Be a legally established for profit entity located in an EU Member State or Horizon Europe-associated country;
  • Operate within the CCSI priority areas and offer a solution with a strong technological component:
    • 2027 Cohort: Fashion, Architecture, Audio-Visual Media;
  • Prove a scalable business model with strong traction (investor and/or user) and (ideally) evidence of sustained growth, including pre-revenue companies showing clear product or market validation;
  • Show early presence or validation in multiple EU markets and clear ambition for international expansion, while (ideally) maintaining core intellectual property within Europe;
  • Have a strong founding team with in-house technical expertise essential to the development and scaling of the product or technology;
  • Demonstrate a clear competitive advantage, such as technology, access to distribution channels, network effects, brand positioning, or unique data assets;
  • Meet at least one of the following conditions: a) currently in an active fundraising rounds with a lead investor and signed term sheet(s) for at least EUR 200,000, or b) having recently closed investment round of at least EUR 200,000 (within the past 18 months) from venture capital, corporate venture capital, credible angel investors, or other institutional investors. In all cases, a signed term sheet or equivalent is required as proof.

The financial support available is structured according to the venture’s profile and regional or strategic classification:

  • Ventures headquartered in non‑EIT RIS countries may apply for up to EUR 200,000;
  • Ventures headquartered in EIT RIS countries may apply for up to EUR 500,000.

In addition, EIT Culture & Creativity has reserved up to two funding slots of, EUR 200,000, for ventures that are already part of the EIT Culture & Creativity 100-to-Watch portfolio and meet the above-mentioned criteria.

Additional information

Topics

Arts & Culture, Cultural Heritage, Tourism, 
Circular Economy, Natural Resources, 
Competitiveness of Enterprises, Employment/Labour Market, SME & entrepreneurship, 
Digitalisation, Digital Society, ICT, 
Rural & Urban Development/Planning

Relevance for EU Macro-Region

EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region

UN Sustainable Development Goals (UN-SDGs)

project duration

12 months

Additional Information

  • Step 1: Register your organisation in the EU Funding & tender opportunities portal to obtain the nine-digit Participant Identification Code (PIC number). If you do not know if your organisation already has a PIC number, you can verify directly on the EU Portal (click here) whether your organisation is already registered.
  • Step 2: Link to the submission platform of the call. The application form will be available from 10 August 2026 to 12 October 2026 at 17:00 CEST.

Documents required from all applicants:

  • Application form, as available on the submission platform;
  • Pitch Deck prepared using the applicable Pitch Deck template;
  • Proof of company registration;
  • Detailed budget and EIT Culture & Creativity funding request template;
  • At least one form of tangible evidence of the solution in action, such as a screen recording or screenshot of a product demo, a link to a working demo, or a product deck; and
  • Latest available company financial information, including current burn rate, runway, Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), where applicable, and evidence of the company’s current cash position.

Additional documents for Shape applicants:

  • Venture Execution Plan prepared using the applicable Venture Execution Plan template.

The detailed budget submitted by Shape applicants must cover only the initial financial support requested, up to a maximum EIT Culture & Creativity contribution of EUR 100,000. Applicants must not include the potential additional financial support available after the Shape Programme Demo Day in the application budget.

Additional documents for Scale applicants:

  • Venture Scaling Plan prepared using the applicable Venture Scaling Plan template;
  • Cash-flow or use-of-funds forecast; and
  • Evidence that the applicant is actively fundraising with a lead investor and signed term sheet(s) representing at least EUR 200,000, or evidence that the applicant has secured investment of at least EUR 200,000 from qualified investor(s) within the 18 months preceding the call deadline. Evidence may include a signed term sheet, signed investment commitment or documentation confirming the closing of the qualifying investment round, supported, where relevant, by an updated cap table.

Contact

European Institute of Innovation & Technology
+36 14 819 300
Website