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Call key data

Inclusive and smart ways to communicate sustainability of food

Funding ProgramHorizon Europe - Cluster 6 - Destination 6: Resilient, Inclusive, Healthy and Green Rural, Coastal and Urban Communities
Call numberHORIZON-CL6-2023-COMMUNITIES-01-6
deadlinesOpening
22.12.2022		Deadline
12.04.2023 17:00
Funding rate100%
Call budget € 6,500,000.00
Estimated EU contribution per project€ 6,500,000.00
Link to the callec.europa.eu
Link to the submissionec.europa.eu

Call content

short description

An improved understanding of the drivers of food choices and the role of sustainability can support in using EU and national policy makers and government actions and funds most efficiently and using the best approaches.

Call objectives

The sustainability food labelling framework can help consumers in making sustainable food choices. Information itself may not be enough to change citizens’ perception and actions, it should be addressed “in the right way” (emotional cues…etc.) and consider their current knowledge and information needs. Citizens’ food choices, although frequently characterized as a matter of personal choice, are subjective largely by food environments and there is a need to understand the influence of marketing and media as part of the environment, sometimes creating adverse effects.

Proposals are expected to address the following:

  • Analyse the impact of different influential factors, such as norms/beliefs/cultural environments as well as medias and their way of communicating on the consumer understanding of sustainability, emotional beliefs and response to sustainability information including issues of trust and reliability;
  • Analyse the status of consumer information expectations/needs (conscious and unconscious) related to sustainability and understand how sustainability related information expectations/needs can be increased/developed as well as their drivers and challenges;
  • Test different means of transmission (including different actors sharing information (private vs public)) and presentations of sustainability related information to guide and change consumer behaviour best (including increased willingness to pay for sustainable products and services);
  • Test the response of the public to information related to at least two dimensions of sustainability, including aspects that cover the whole food chain, such as for example biodiversity, packaging or composting, locally produced products;
  • Proposals should include a dedicated task, appropriate resources and a plan on how they will collaborate with other projects under the topic HORIZON-CL6-2024-GOVERNANCE-01-3: The role of mainstream media, social media and marketing in fostering healthy and sustainable consumption patterns and how to encourage good practice or incentives”;

Proposals are encouraged to cooperate with actors such as the European Commission’s Joint Research Centre (JRC). The JRC may provide expertise on how to strengthen the relationship between scientists and European policy makers and to promote research and collaboration on food systems science.

Proposals must implement the 'multi-actor approach' and ensure adequate involvement of citizens and civil society, together with social innovators, planners, social scientists, communication and marketing experts and public authorities to develop new methods and approaches to innovation. This topic should involve the effective contribution of SSH disciplines.

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Expected effects and impacts

This topic is in line with the European Green Deal priorities and the farm to fork strategy for a fair, healthy and environmentally friendly food system, as well as of the EU's climate ambition for 2030 and 2050. This will contribute to the Food 2030 priorities: nutrition for sustainable healthy diets, climate, biodiversity and environment, circularity and resource efficiency, innovation and empowering communities and thriving businesses.

Expected results
  • Enhanced understanding of the status of consumer information expectations/needs (conscious and unconscious) related to all three dimensions of sustainability and its drivers and challenges, including the influence of external factors and socio-cultural aspects;
  • Identified best means of transmission and presentations of sustainability related information to guide and change consumer behaviour.

Regions / countries for fundingEU Member States, Overseas Countries and Territories (OCT)
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Faeroes (Føroyar / Færøerne), Georgia (საქართველო), Island (Ísland), Israel (ישראל / إِسْرَائِيل), Kosovo (Kosova/Kosovë / Косово), Montenegro (Црна Гора), Morocco (المغرب), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Türkiye, Ukraine (Україна), United Kingdom
eligible entitiesEU Body, Education and training institution, International organization, Natural Person, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnershipYes
Project Partnership

To be eligible for funding, applicants must be established in one of the following countries:

  • the Member States of the European Union, including their outermost regions
  • the Overseas Countries and Territories (OCTs) linked to the Member States
  • third countries associated to Horizon Europe - see list of particpating countries

Only legal entities forming a consortium are eligible to participate in actions provided that the consortium includes, as beneficiaries, three legal entities independent from each other and each established in a different country as follows:

  • at least one independent legal entity established in a Member State; and
  • at least two other independent legal entities, each established in different Member States or Associated Countries.

Any legal entity, regardless of its place of establishment, including legal entities from non-associated third countries or international organisations (including international European research organisations) is eligible to participate (whether it is eligible for funding or not), provided that the conditions laid down in the Horizon Europe Regulation have been met, along with any other conditions laid down in the specific call topic.

A ‘legal entity’ means any natural or legal person created and recognised as such under national law, EU law or international law, which has legal personality and which may, acting in its own name, exercise rights and be subject to obligations, or an entity without legal personality.

Specific cases:

  • Affiliated entities — Affiliated entities (i.e. entities with a legal or capital link to a beneficiary which participate in the action with similar rights and obligations to the beneficiaries, but which do not sign the grant agreement and therefore do not become beneficiaries themselves) are allowed, if they are eligible for participation and funding.
  • Associated partners — Associated partners (i.e. entities which participate in the action without signing the grant agreement, and without the right to charge costs or claim contributions) are allowed, subject to any conditions regarding associated partners set out in the specific call conditions.
  • Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees to protect the EU’s financial interests equivalent to those offered by legal persons.
  • EU bodies — Legal entities created under EU law including decentralised agencies may be part of the consortium, unless provided for otherwise in their basic act.
  • Joint Research Centre (‘JRC’)— Where provided for in the specific call conditions, applicants may include in their proposals the possible contribution of the JRC but the JRC will not participate in the preparation and submission of the proposal. Applicants will indicate the contribution that the JRC could bring to the project based on the scope of the topic text. After the evaluation process, the JRC and the consortium selected for funding may come to an agreement on the specific terms of the participation of the JRC. If an agreement is found, the JRC may accede to the grant agreement as beneficiary requesting zero funding or participate as an associated partner, and would accede to the consortium as a member.
  • Associations and interest groupings — Entities composed of members (e.g. European research infrastructure consortia (ERICs)) may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. However, if the action is in practice implemented by the individual members, those members should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible.

The Joint Research Centre (JRC) may participate as member of the consortium selected for funding.

other eligibility criteria

Proposals must apply the multi-actor approach. See definition of the multi-actor approach on pages 21-23 of the work programme. 

Additional information

Topics
Agriculture & Forestry, Fishery, Food, Soil quality, 
Health, Social Services, Sports, 
Rural & Urban Development/Planning
Relevance for EU Macro-RegionEUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
Additional Information

All proposals must be submitted electronically via the Funders & Tenders Portal electronic submission system (accessible via the topic page in the Search Funding & Tenders section). Paper submissions are NOT possible.

Proposals must be complete and contain all parts and mandatory annexes and supporting documents, e.g. plan for the exploitation and dissemination of the results including communication activities, etc.

The application form will have two parts:

  • Part A (to be filled in directly online) contains administrative information about the applicant organisations (future coordinator and beneficiaries and affiliated entities), the summarised budget for the proposal and call-specific questions;
  • Part B (to be downloaded from the Portal submission system, completed and then assembled and re-uploaded as a PDF in the system) contains the technical description of the project.

Annexes and supporting documents will be directly available in the submission system and must be uploaded as PDF files (or other formats allowed by the system).

The limit for a full application (Part B) is 45 pages.

Call documents HE-Work Programme 2023-2024, Cluster 6 (664kB)
ContactNational Contact Points for Horizon Europe
Website

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