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Call key data

Providing marketing solutions to prevent and reduce the food waste related to marketing standards

Funding ProgramHorizon Europe - Cluster 6 - Destination 2: Fair, Healthy and Environmentally-friendly Food Systems from Primary Production to Consumption
Call numberHORIZON-CL6-2023-FARM2FORK-01-14
deadlinesOpening
22.12.2022		Deadline
12.04.2023 17:00
Funding rate100%
Call budget € 10,000,000.00
Estimated EU contribution per project€ 5,000,000.00
Link to the callec.europa.eu
Link to the submissionec.europa.eu

Call content

Call objectives

Food marketing standards are standards individuals and businesses comply with to be able to put food on the market or to sell to a particular buyer. These standards include or may include requirements about technical definitions, classification, presentation, marking and labelling, packaging, production method, conservation, storage, transport related administrative documents, certifications and time limits, restriction of use and disposal, …

As these standards focus on quality, they are different from food safety standards (foods that do not comply with marketing standards can still be safe to eat).

The marketing standards applied to food marketed in the EU exist at different levels and in different forms:

  • International standards.
  • EU marketing standards, contained in the Common Market Organisation (CMO) Regulation, the CMO secondary legislation and the “Breakfast Directives”.
  • National marketing standards set up by governments of Member States
  • Private marketing standards.

Proposals should address all the following points:

  • Provide estimates of the amounts of food waste resulting from the application of the above-mentioned marketing standards along the food supply chain. In particular, estimates of the amounts of food waste due to interactions between the stages and actors of the value chain should be provided. These estimates should be differentiated according to the responsible marketing standard(s).
  • Assess trade-offs between food waste prevention/reduction objectives and other objectives pursued by marketing standards (e.g. keeping food of unsatisfactory quality off the market, providing clarity and transparency on the market, facilitating the functioning of the internal market; responding to consumers’ and society’s expectations).
  • Assess the underlying reasons for setting up private marketing standards, including aspects related to consumers expectations.
  • Identify solutions that would enable to improve the business potential for suboptimal foods not meeting market standards yet still safe to eat. This should include the identification of alternative marketing channels or models (including processing and other destinations), whilst ensuring the highest possible value for their valorisation and considering trade-offs between the different valorisation options. The most promising interventions and good practices already in place for similar foods or food categories should be considered.
  • Provide recommendations/solutions to food businesses, owners of marketing standards and regulators on how to prevent/reduce food waste due to marketing standards.
  • Some recommendations may help design marketing standards or support future policy development, in order to prevent and reduce food waste.
  • Implement the multi-actor approach (see eligibility conditions) by conducting inter- and trans-disciplinary research and involving a wide range of food system actors.

The proposal activities should be performed at least for fruits and vegetables. Applicants may choose to cover additional commodities from the following food types: cereals, fish, meat, dairy and eggs.

The proposal activities should be performed across several Member States, in different parts of the EU.

Proposals should build on past or ongoing research projects and ensure synergy with relevant initiatives, including the Commission’s EU Platform on Food Losses and Food Waste and the evaluations already carried out by the European Commission in view of the revision of EU marketing standards and date marking rules. Proposals should include a dedicated task, appropriate resources and a plan on how they will collaborate with other projects funded under this topic and any other relevant topic, e.g. by participating in joint activities, workshops, etc. Selected proposals under this topic will thus need to work together and adapt their initial work plan. Communication and dissemination activities should also be grouped and coordinated in a complementary manner.

Social innovation is recommended when the solution is at the socio-technical interface and requires social change, new social practices, social ownership or market uptake.

This topic requires the effective contribution of SSH.

read more

Expected effects and impacts

In line with the European Green Deal priorities, the farm to fork strategy for a fair, healthy and environmentally friendly food system, and the EU's climate ambition for 2030 and 2050, and the Commission communication “Safeguarding food security and reinforcing the resilience of food systems”, the successful proposals will support R&I to prevent and reduce food losses and waste. They should therefore contribute to the transformation of food systems to deliver co-benefits for climate (mitigation and adaptation), biodiversity, environmental sustainability and circularity, sustainable food consumption, food poverty reduction and empowerment of communities, and thriving businesses.

Expected results
  • Better understanding of the impact of food marketing standards on the generation of food waste along the supply chain, including the food waste generated between stages of the supply chain, and for various commodities.
  • Improved market access to foods that do not meet marketing standards but are still safe to eat.
  • Better understanding of the purpose and nature of private marketing standards and the underlying reasons for establishing such standards.

 

Contribution to the Food 2030 priorities: nutrition for sustainable healthy diets, climate, biodiversity and environment, circularity and resource efficiency, innovation and empowering communities.

Regions / countries for fundingEU Member States, Overseas Countries and Territories (OCT)
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Faeroes (Føroyar / Færøerne), Georgia (საქართველო), Island (Ísland), Israel (ישראל / إِسْرَائِيل), Kosovo (Kosova/Kosovë / Косово), Montenegro (Црна Гора), Morocco (المغرب), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Türkiye, Ukraine (Україна), United Kingdom
eligible entitiesEU Body, Education and training institution, International organization, Natural Person, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnershipYes
Project Partnership

To be eligible for funding, applicants must be established in one of the following countries:

  • the Member States of the European Union, including their outermost regions
  • the Overseas Countries and Territories (OCTs) linked to the Member States
  • third countries associated to Horizon Europe - see list of particpating countries

Only legal entities forming a consortium are eligible to participate in actions provided that the consortium includes, as beneficiaries, three legal entities independent from each other and each established in a different country as follows:

  • at least one independent legal entity established in a Member State; and
  • at least two other independent legal entities, each established in different Member States or Associated Countries.

Any legal entity, regardless of its place of establishment, including legal entities from non-associated third countries or international organisations (including international European research organisations) is eligible to participate (whether it is eligible for funding or not), provided that the conditions laid down in the Horizon Europe Regulation have been met, along with any other conditions laid down in the specific call topic.

A ‘legal entity’ means any natural or legal person created and recognised as such under national law, EU law or international law, which has legal personality and which may, acting in its own name, exercise rights and be subject to obligations, or an entity without legal personality.

Specific cases:

  • Affiliated entities — Affiliated entities (i.e. entities with a legal or capital link to a beneficiary which participate in the action with similar rights and obligations to the beneficiaries, but which do not sign the grant agreement and therefore do not become beneficiaries themselves) are allowed, if they are eligible for participation and funding.
  • Associated partners — Associated partners (i.e. entities which participate in the action without signing the grant agreement, and without the right to charge costs or claim contributions) are allowed, subject to any conditions regarding associated partners set out in the specific call conditions.
  • Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees to protect the EU’s financial interests equivalent to those offered by legal persons.
  • EU bodies — Legal entities created under EU law including decentralised agencies may be part of the consortium, unless provided for otherwise in their basic act.
  • Joint Research Centre (‘JRC’)— Where provided for in the specific call conditions, applicants may include in their proposals the possible contribution of the JRC but the JRC will not participate in the preparation and submission of the proposal. Applicants will indicate the contribution that the JRC could bring to the project based on the scope of the topic text. After the evaluation process, the JRC and the consortium selected for funding may come to an agreement on the specific terms of the participation of the JRC. If an agreement is found, the JRC may accede to the grant agreement as beneficiary requesting zero funding or participate as an associated partner, and would accede to the consortium as a member.
  • Associations and interest groupings — Entities composed of members (e.g. European research infrastructure consortia (ERICs)) may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. However, if the action is in practice implemented by the individual members, those members should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible.
other eligibility criteria

Proposals must apply the multi-actor approach. See definition of the multi-actor approach on pages 21-23 of the work programme. 

Additional information

Topics
Agriculture & Forestry, Fishery, Food, Soil quality, 
Air Quality, Biodiversity & Environment, Climate & Climate Change, Water quality & management, 
Circular Economy, Natural Resources
Relevance for EU Macro-RegionEUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
Additional Information

All proposals must be submitted electronically via the Funders & Tenders Portal electronic submission system (accessible via the topic page in the Search Funding & Tenders section). Paper submissions are NOT possible.

Proposals must be complete and contain all parts and mandatory annexes and supporting documents, e.g. plan for the exploitation and dissemination of the results including communication activities, etc.

The application form will have two parts:

  • Part A (to be filled in directly online) contains administrative information about the applicant organisations (future coordinator and beneficiaries and affiliated entities), the summarised budget for the proposal and call-specific questions;
  • Part B (to be downloaded from the Portal submission system, completed and then assembled and re-uploaded as a PDF in the system) contains the technical description of the project.

Annexes and supporting documents will be directly available in the submission system and must be uploaded as PDF files (or other formats allowed by the system).

The limit for a full application (Part B) is 50 pages. 

Eligible costs will take the form of a lump sum.

Call documents HE-Work Programme 2023-2024, Cluster 6, Destination 2 (646kB)
ContactNational Contact Points for Horizon Europe
Website

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