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Call key data
Leverage the digital transition for competitive European cultural and creative industries
Horizon Europe - Cluster 2 - Destination 2: Innovative research on the European cultural heritage and the cultural and creative industries
Estimated EU contribution per project
between € 3,000,000.00 and € 4,000,000.00
Link to the call
Link to the submission
Proposals should provide for devising effective and cost-efficient measures to support cultural and creative industries to embrace and make full use of digital technologies for competitiveness and sustainability.
The cultural and creative industries (CCIs) are an important source of growth and job creation in the European economy. Moreover, the CCIs play a key role in shaping culture, values and perceptions across the European Union and beyond.
At the same time, the CCIs are characterised by a large and diverse number of chiefly small and micro enterprises, as well as by hefty differences across geographical and sectorial divides.
The ongoing digital transition brings great opportunities for the CCIs, but also serious threats. The measures taken during the Covid-19 pandemic to reduce contagion forced much human interaction into the digital realm, to a degree illustrating possible consequences of the digital transition. Large parts of the European CCIs were devastated.
To take full advantage of the many opportunities offered by the digital transition, and avoid the pitfalls, require capacities and competencies that many of Europe’s CCIs currently lack.
Proposals should provide for devising effective and cost-efficient measures to support CCIs to embrace and make full use of digital technologies for competitiveness and sustainability.
Proposals should choose a suitable set of CCI sector(s), or/and cross-sectoral issues, to focus on, which allow significant impacts to be achieved. A wide array of digital technologies should be considered, which are deemed crucial to the CCI sector(s) or/and issues chosen. Analytical technologies such as “big data” or “artificial intelligence” could be used for instance to better understand users’ behaviours, to better plan activities or/and to engage deeper with customers. Visualisation and multi-sensorial technologies such as “virtual reality”, “augmented reality” or “extended reality” could be employed to create more attractive products and services.
The proposed support measures should be effective and efficient across different Member States/Associated Countries, and address the needs of small, micro as well as larger companies. Such measures may involve the use of platforms or networks to facilitate sharing investments, facilities or competencies among several companies or across sectors.
Funded proposals should set up at least four small scale pilot trials under real world conditions to test and refine the proposed support measures. To ensure validity of the results across different national contexts and company sizes, the pilot trials need to involve at least four different Member States/Associated Countries, as well as CCI companies of different size. A wide set of stakeholders should be involved, in accordance with the focus chosen, with a view to ensure that pilot trials are developed in an effective and realistic manner and that results can readily be taken up by relevant policymakers or/and other decision-makers.
Proposals should build on existing knowledge, activities, networks and platforms, notably the ones funded by the European Union. Furthermore, links should be established and synergies sought with closely related actions, such as relevant R&I actions funded by Horizon Europe or Horizon 2020. In particular, proposals should, if appropriate, seek collaboration with projects funded under the “European Cloud for Cultural Heritage” call in the frame of Horizon Europe Cluster 2.
Projects should contribute to all of the following expected outcomes:
- Validated and refined measures to increase the use of innovative digital technologies by Europe’s cultural and creative industries (CCIs), with a view to increased competitiveness and sustainability.
- Significant contributions to strengthen the ability of European CCIs to contribute to a human-centred digital transition.
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Azerbaijan (Azərbaycan), Belarus (Беларусь), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Faeroes (Føroyar / Færøerne), Georgia (საქართველო), Island (Ísland), Israel (ישראל / إِسْرَائِيل), Kosovo (Kosova/Kosovë / Косово), Montenegro (Црна Гора), Morocco (المغرب), New Zealand (Aotearoa), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Türkiye, Ukraine (Україна), United Kingdom
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
To be eligible for funding, applicants must be established in one of the following countries:
- the Member States of the European Union, including their outermost regions
- the Overseas Countries and Territories (OCTs) linked to the Member States
- third countries associated to Horizon Europe - see list of particpating countries
Only legal entities forming a consortium are eligible to participate in actions provided that the consortium includes, as beneficiaries, three legal entities independent from each other and each established in a different country as follows:
- at least one independent legal entity established in a Member State; and
- at least two other independent legal entities, each established in different Member States or Associated Countries.
Any legal entity, regardless of its place of establishment, including legal entities from non-associated third countries or international organisations (including international European research organisations) is eligible to participate (whether it is eligible for funding or not), provided that the conditions laid down in the Horizon Europe Regulation have been met, along with any other conditions laid down in the specific call topic.
A ‘legal entity’ means any natural or legal person created and recognised as such under national law, EU law or international law, which has legal personality and which may, acting in its own name, exercise rights and be subject to obligations, or an entity without legal personality.
- Affiliated entities — Affiliated entities (i.e. entities with a legal or capital link to a beneficiary which participate in the action with similar rights and obligations to the beneficiaries, but which do not sign the grant agreement and therefore do not become beneficiaries themselves) are allowed, if they are eligible for participation and funding.
- Associated partners — Associated partners (i.e. entities which participate in the action without signing the grant agreement, and without the right to charge costs or claim contributions) are allowed, subject to any conditions regarding associated partners set out in the specific call conditions.
- Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees to protect the EU’s financial interests equivalent to those offered by legal persons.
- EU bodies — Legal entities created under EU law including decentralised agencies may be part of the consortium, unless provided for otherwise in their basic act.
- Joint Research Centre (‘JRC’)— Where provided for in the specific call conditions, applicants may include in their proposals the possible contribution of the JRC but the JRC will not participate in the preparation and submission of the proposal. Applicants will indicate the contribution that the JRC could bring to the project based on the scope of the topic text. After the evaluation process, the JRC and the consortium selected for funding may come to an agreement on the specific terms of the participation of the JRC. If an agreement is found, the JRC may accede to the grant agreement as beneficiary requesting zero funding or participate as an associated partner, and would accede to the consortium as a member.
- Associations and interest groupings — Entities composed of members (e.g. European research infrastructure consortia (ERICs)) may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. However, if the action is in practice implemented by the individual members, those members should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible.
other eligibility criteria
Eligible costs will take the form of a lump sum.
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
All proposals must be submitted electronically via the Funders & Tenders Portal electronic submission system (accessible via the topic page in the Search Funding & Tenders section). Paper submissions are NOT possible.
Proposals must be complete and contain all parts and mandatory annexes and supporting documents, e.g. plan for the exploitation and dissemination of the results including communication activities, etc.
The application form will have two parts:
- Part A (to be filled in directly online) contains administrative information about the applicant organisations (future coordinator and beneficiaries and affiliated entities), the summarised budget for the proposal and call-specific questions;
- Part B (to be downloaded from the Portal submission system, completed and then assembled and re-uploaded as a PDF in the system) contains the technical description of the project.
Annexes and supporting documents will be directly available in the submission system and must be uploaded as PDF files (or other formats allowed by the system).
The limit for a full application (Part B) is 50 pages.