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Call key data
Leveraging artificial intelligence for creativity-driven innovation
Funding Program
Horizon Europe: Cluster 2 - Culture, Creativity and Inclusive society
Call number
HORIZON-CL2-2025-01-HERITAGE-04
deadlines
Opening
15.05.2025
Deadline
16.09.2025 17:00
Funding rate
100%
Call budget
€ 15,000,000.00
Estimated EU contribution per project
zwischen € 4.000.000,00 und € 5.000.000,00
Link to the call
Link to the submission
Call content
short description
To foster a culture- and creativity-driven European innovation ecosystem, it’s crucial to understand and address impacts, build capacity to steer development, anticipate consequences, and prepare the CCI with the necessary skills to thrive in the new scenario. Enhancing the capabilities of the CCI in this rapidly evolving landscape increases innovation potential at the intersection of technology, arts, culture, and society.
Call objectives
The rapid development and deployment of artificial intelligence are increasingly permeating and transforming economy and society, notably impacting the diverse and dynamic domains of the CCI which, notably, are predominantly composed of SMEs. This transformation offers significant opportunities for innovation, within the CCI and in the economy and society at large, and poses challenges including bias, ethical dilemmas, employment shifts, skills need, and issues related to data access, transparency, preservation of cultural diversity and respect for creators’ rights.
To foster a culture- and creativity-driven European innovation ecosystem, it’s crucial to understand and address these impacts, build capacity to steer development, anticipate consequences, and prepare the CCI with the necessary skills to thrive in the new scenario. Enhancing the capabilities of the CCI in this rapidly evolving landscape increases innovation potential at the intersection of technology, arts, culture, and society.
Initiatives at the crossroads between art, technology, science, and society, such as the EU’s STARTS – Science, Technology, and the Arts – demonstrate the advantages of involving artists and creative professionals to advance innovation and develop technologies that resonate with individuals and reflect cultural diversity. Artistic skills like intuition, imagination, and creativity, which are challenging for AI to replicate, along with expertise in design, visualisation, storytelling, to mention just a few, provide fresh ideas and unique insights for creating human-centric AI tools that address specific challenges and are designed to be ethical, sustainable, trustworthy, culturally sensitive and enhance user experience.
To address the multifaceted intertwining between AI and the CCI, and to foster a sustainable, innovative environment, the following areas could contribute to this topic’s expected outcomes:
- Explore the impact of AI - including generative AI, and emerging AI systems - on CCI markets and audiences, ranging from individual artists and creators to processes, services, products, and consumer interactions.
- Investigate AI’s current and potential applications within CCI that enhance creativity, innovation, and competitiveness.
- Focus on AI integration in those cultural and creative industries where it is most disruptive or most needed to optimise processes and reap business opportunities, identifying key risks, changes in employment and job profiles, and the need for upskilling, reskilling, and capacity building.
- Develop a sound understanding of how the intersection of CCI and AI can drive innovation both within the CCI and across other sectors, promoting business processes that respect and promote cultural diversity, foster the discoverability of European content and protect and reward human creativity.
- Investigate the underexplored potential of creativity and the arts to engage with AI developments and collaborate with AI specialists and third parties when appropriate. This can aim to design trustworthy, ethical, user-friendly intelligent systems that meet people's needs, enhance user experience, safeguard cultural diversity, address biases (including biases towards gender, sex, age, race or ethnicity, sexual orientation, and migrant status) boost CCI’s competitiveness, and promote societal adoption of AI.
- Develop pilots, guidance, and innovative toolkits, including use cases, checklists, and algorithms, addressing CCI needs and values, cultural diversity, and the protection of intellectual property rights, including copyright and related rights.
- Facilitate interaction among artists and creatives, AI developers, cultural institutions, creative businesses, and third parties as appropriate, to promote knowledge transfer and enhance AI-powered innovation in CCI.
- Provide mechanisms or platforms for collaborations, peer learning, and knowledge sharing to build capacity and foster creativity-led innovation, while integrating humanistic perspectives into AI through dialogues that blend creativity and the arts with AI communities within research, policy, and practice.
- Assess the role cultural organisations can play in training AI systems in their areas of competence to represent multilingualism and cultural diversity in digital environments and to foster accessibility, and the extent to which AI contributes to their value creation, enhancing traditional methods and practices and personalising engagement with their public.
- Devise strategic recommendations for policies and practices that foster a mutually beneficial relationship between AI and CCI, propose fair rights management solutions and address employment, skills, and innovation challenges.
Proposals should involve from the outset representatives from the CCI, including the arts and cultural heritage, to ensure their central role in activity development. Proposals need not cover all CCI but may focus on a specific area for thorough analysis to develop a strong knowledge base and highlight strategic directions and routes to improvement.
Proposals should, to the extent appropriate, build on existing knowledge, activities, and networks, especially those funded by the European Union. They should seek complementarities with relevant projects funded under Horizon Europe Clusters 2 and 4 and explore synergies with projects dealing with AI and the cultural and creative sectors and industries, funded by other EU programmes like Creative Europe, and Digital Europe.
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Expected results
Projects should contribute to at least three of the following expected outcomes:
- Policy makers, Cultural and Creative Industries (CCI) and other stakeholders gain insights into the impact of AI, including, but not limited to, generative AI, on artists, creatives, cultural professionals, creative businesses and on the market for cultural and creative goods and services, as well as on the future of creative work.
- Policy makers, research (including SSH disciplines), education, industry, and society benefit from robust, evidence-based policy recommendations and concrete solutions promoting a mutually beneficial interplay between CCI and AI. These policy recommendations and solutions aim for a fairer marketplace that fosters transparency, fairness, non-discrimination, diversity, and accountability by design, while respecting artistic freedom.
- Policy makers, the CCI, and stakeholders are provided with case studies and evidence-based policy recommendations to harness the CCI’ potential for AI innovation and promote human-centric, unbiased AI applications.
- Frameworks, protocols, and tools for managing intellectual property and personality rights in AI development, training, and use, addressing unauthorised data use and legal breaches, are available to CCI and public authorities.
- Mechanisms or platforms, such as CCI-led competence centres or hubs, are proposed to facilitate interaction among artists, creatives, AI specialists, cultural institutions, and creative businesses. These will facilitate the sharing of knowledge and experiences on AI-powered innovations and aim to develop new solutions that serve the needs of the CCI and society at large, ultimately enhancing creativity-driven innovation.
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Eligibility Criteria
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Canada, Faeroes (Føroyar / Færøerne), Georgia (საქართველო), Iceland (Ísland), Israel (ישראל / إِسْرَائِيل), Kosovo (Kosova/Kosovë / Косово), Montenegro (Црна Гора), New Zealand (Aotearoa), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Türkiye, Ukraine (Україна), United Kingdom
eligible entities
EU Body, Education and training institution, Natural Person, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
Yes
Project Partnership
To be eligible for funding, applicants must be established in one of the following countries:
- the Member States of the European Union, including their outermost regions
- the Overseas Countries and Territories (OCTs) linked to the Member States
- countries associated to Horizon Europe - see list of particpating countries
Only legal entities forming a consortium are eligible to participate in actions provided that the consortium includes, as beneficiaries, three legal entities independent from each other and each established in a different country as follows:
- at least one independent legal entity established in a Member State; and
- at least two other independent legal entities, each established in different Member States or Associated Countries.
Any legal entity, regardless of its place of establishment, including legal entities from non-associated third countries or international organisations (including international European research organisations) is eligible to participate (whether it is eligible for funding or not), provided that the conditions laid down in the Horizon Europe Regulation have been met, along with any other conditions laid down in the specific call topic.
A ‘legal entity’ means any natural or legal person created and recognised as such under national law, EU law or international law, which has legal personality and which may, acting in its own name, exercise rights and be subject to obligations, or an entity without legal personality.
other eligibility criteria
Specific cases:
- Affiliated entities (i.e. entities with a legal or capital link to a beneficiary which participate in the action with similar rights and obligations to the beneficiaries, but which do not sign the grant agreement and therefore do not become beneficiaries themselves) are allowed, if they are eligible for participation and funding.
- Associated partners (i.e. entities which participate in the action without signing the grant agreement, and without the right to charge costs or claim contributions) are allowed, subject to any conditions regarding associated partners set out in the specific call conditions.
- Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees to protect the EU’s financial interests equivalent to those offered by legal persons.
- Legal entities created under EU law (EU bodies) including decentralised agencies may be part of the consortium, unless provided for otherwise in their basic act.
- International European research organisations are eligible to receive funding. International organisations with headquarters in a Member State or Associated Country are eligible to receive funding for ‘Training and mobility’ actions or when provided for in the specific call/topic conditions. Other international organisations are not eligible to receive funding, unless provided for in the specific call/topic conditions, or if their participation is considered essential for implementing the action by the granting authority.
- Joint Research Centre (JRC)— Where provided for in the specific call conditions, applicants may include in their proposals the possible contribution of the JRC but the JRC will not participate in the preparation and submission of the proposal. Applicants will indicate the contribution that the JRC could bring to the project based on the scope of the topic text. After the evaluation process, the JRC and the consortium selected for funding may come to an agreement on the specific terms of the participation of the JRC. If an agreement is found, the JRC may accede to the grant agreement as beneficiary requesting zero funding or participate as an associated partner, and would accede to the consortium as a member.
- Associations and interest groupings — Entities composed of members (e.g. European research infrastructure consortia (ERICs)) may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. However, if the action is in practice implemented by the individual members, those members should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible.
- EU restrictive measures — Entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU) as well as Article 75 TFEU, are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, third parties giving in-kind contributions, subcontractors or recipients of financial support to third parties (if any).
- Legal entities established in Russia, Belarus, or in non-government controlled territories of Ukraine — Given the illegal invasion of Ukraine by Russia and the involvement of Belarus, there is currently no appropriate context allowing the implementation of the actions foreseen in this programme with legal entities established in Russia, Belarus, or in non-government controlled territories of Ukraine. Therefore, even where such entities are not subject to EU restrictive measures, such legal entities are not eligible to participate in any capacity. This includes participation as beneficiaries, affiliated entities, associated partners, third parties giving in-kind contributions, subcontractors or recipients of financial support to third parties (if any). Exceptions may be granted on a case-by-case basis for justified reasons.
With specific regard to measures addressed to Russia, following the adoption of the Council Regulation (EU) 2024/1745 of 24 June 2024 (amending Council Regulation (EU) No 833/2014 of 31 July 2014) concerning restrictive measures in view of Russia’s actions destabilising the situation in Ukraine, legal entities established outside Russia but whose proprietary rights are directly or indirectly owned for more than 50% by a legal person, entity or body established in Russia are also not eligible to participate in any capacity. - Measures for the protection of the Union budget against breaches of the principles of the rule of law in Hungary — Following the Council Implementing Decision (EU) 2022/2506, as of 16 December 2022, no legal commitments can be entered into with Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain. Affected entities may continue to apply to calls for proposals and can participate without receiving EU funding, as associated partners, if allowed by the call conditions. However, as long as the Council measures are not lifted, such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc.).In case of multi-beneficiary grant calls, applicants will be invited to remove or replace that entity in any funded role and/or to change its status into associated partner. Tasks and budget may be redistributed accordingly.
Additional information
Topics
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
Additional Information
Applications must be submitted electronically via the Funders & Tenders Portal electronic submission system (accessible via the topic page in the Search Funding & Tenders section). Paper submissions are NOT possible.
Applications must be submitted using the forms provided inside the electronic submission system (not the templates available on the topic page, which are only for information). The structure and presentation must correspond to the instructions given in the forms.
Applications must be complete and contain all parts and mandatory annexes and supporting documents.
The application form will have two parts:
- Part A (to be filled in directly online) contains administrative information about the applicant organisations (future coordinator and beneficiaries and affiliated entities), the summarised budget for the proposal and call-specific questions;
- Part B (to be downloaded from the Portal submission system, completed and then assembled and re-uploaded as a PDF in the system) contains the technical description of the project.
Annexes and supporting documents will be directly available in the submission system and must be uploaded as PDF files (or other formats allowed by the system).
The limit for a full application (Part B) is 50 pages.
Eligible costs will take the form of a lump sum as defined in the Decision of 7 July 2021 authorising the use of lump sum contributions under the Horizon Europe Programme – the Framework Programme for Research and Innovation (2021-2027) – and in actions under the Research and Training Programme of the European Atomic Energy Community (2021-2025). It is mandatory to submit a detailed budget table using the template available in the Submission system.
Call documents
Horizon Europe Work Programme 2025 Cluster 2 - Culture, Creativity and Inclusive SocietyHorizon Europe Work Programme 2025 Cluster 2 - Culture, Creativity and Inclusive Society(1200kB)
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