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Call key data
Pluralism
Funding Program
Creative Europe - Cross-Sectoral Strand
Call number
CREA-CROSS-2026-JOURPART-PLURALISM
deadlines
Opening
23.10.2025
Deadline
04.02.2026 17:00
Funding rate
80%
Call budget
€ 6,900,000.00
Estimated EU contribution per project
max. € 2,500,000.00
Link to the call
Link to the submission
Call content
short description
The European news media sectors play a crucial and valuable role in Europe. Yet, they are facing multiple challenges. Partially as a result of the digital shift, with readers shifting to online sources and traditional news outlets losing advertising revenues, the economic sustainability of professional journalism has come under pressure. Many media at the local level as well as those putting their public interest mission before profits, have had to close down, weakening media pluralism and posing risks for the good functioning of democracy.
Call objectives
The Cross Sectoral Strand shall provide support to cross-cutting actions that support the news media sector, which shall:
- address the structural and technological changes faced by the media sector by promoting an independent and pluralistic media environment, including by supporting independent monitoring for assessing risks and challenges to media pluralism and freedom, and by supporting awareness-raising activities;
- support high-quality media production standards by fostering cooperation, digital skills, cross-border collaborative journalism, and quality content, thereby contributing to professional ethics in journalism.
Within the specific objective to promote policy cooperation and innovative actions supporting all strands of the Programme and to promote a diverse, independent and pluralistic media environment and media literacy, thereby fostering freedom of artistic expression, intercultural dialogue and social inclusion, the priorities of the cross-sectoral strand shall promote cross-sectoral activities that aim at adjusting to the structural and technological changes faced by the media, including enhancing a free, diverse, and pluralistic media environment, quality journalism and media, literacy including in the digital environment.
This call addresses media challenges and opportunities of a trans-national nature by supporting projects that address the topic “Journalism Partnerships - Pluralism”. Besides a purely economic aspect, independent media contribute to upholding the essential principles of media freedom and pluralism. This topic seeks to protect news media sectors of special relevance to democracy and civic participation, such as local and regional media, community media, investigative journalism and organisations delivering public interest news. Support will target organisations with experience in media to put in cascading grants (i.e. regranting / support to third parties).
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Expected effects and impacts
- Increased innovation and creativity in business models, journalistic production processes and distribution processes;
- Increased viability of professionally produced journalistic content;
- Increased interest in professionally produced journalistic content, among various social groups, language groups and age groups;
- Increased resilience, pluralism and editorial independence at EU level of sectors such as local, regional and community media, investigative media or media specialised in public interest topics;
- Increased resilience of organisations active in the targeted news media sectors and protection of the news media landscape;
- Improved uptake of new technologies across the targeted media sectors in as much this contributes to media pluralism and a diverse media landscape;
- Fostering repositories of knowledge about media sectors delivering public interest news (e.g. by detecting areas with low provision of high-quality content and/or in which media pluralism is strained).
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Expected results
Topic “Journalism Partnerships - Pluralism” covers media sectors that are particularly relevant for democracy. Certain sectors having an important role for democratic debate lack the means to adapt to the digital environment, and phenomena such as shrinking newsrooms or media deserts can lead to a deterioration of pluralism. Support is thus needed for them to improve their position, adapt their methods, continue providing a first-hand source of original reporting to citizens, help keep decision-makers accountable and ultimately contribute to a more diverse and independent sector.
Proposals must put in place funding schemes for news media entities and independent journalism and dedicate at least 60% of the total amount of the grant to it. Accompanying activities may be proposed. Applicant organisations should be in a position to set up funding schemes (support to third parties) targeting news media outlets, organisations and, if needed, professionals, such as local and regional media, community media, investigative journalism and organisations delivering public interest news, and in ways that enhance pluralistic media landscapes across the European Union. Non-profit and civil society organisations are particularly encouraged to apply.
The proposed activities must focus on news media sectors of special relevance to democracy and civic participation, i.e. the role they play in enhancing democracy, shaping the public debate and bringing benefits to their audiences and communities, instead of focusing just on profit. For the purpose of this call, these sectors are in particular:
- Local and regional media
- Independent and investigative journalism
- Organisations delivering public interest news/public service journalism (such as community, legal and civic journalism and media, news increasing transparency about the media)
Applicants must present, develop and implement a funding scheme for cascading grants (i.e. regranting / support to third parties) for independent media and organisations primarily active in one or more of these sectors. They will cover as many geographical areas and news media organisations as possible.
They shall focus on activities that contribute to sustaining, improving or transforming the work of the targeted parties. Activities can among others consist of:
- Innovations in editorial production (e.g. formats, content), coverage and revenue models
- The improvement of distribution and dissemination of news
- The development and engagement of audiences and community-building strategies
- The development of technical tools applying to the above topics
- Training on the above topics
Putting in place a funding scheme is compulsory. The funding should be accompanied by active communication towards a maximum of potential stakeholders across the geographical areas covered by the proposal. It is possible to complement the funding scheme with accompanying activities, if relevant and based on a needs analysis of the chosen subsector/s. Such accompanying activities may include, e.g., the development of deontological and governance standards, budgetary readiness, development of criteria and indicators framing their support, repositories of knowledge, legal advice or trainings. The proposal must explain how the proposed activities will work towards addressing the identified challenges.
Proposals should focus on the European Union, and specifically areas with low provision of the specific news described above or in media markets where media pluralism is strained. The needs of smaller newsrooms may also be addressed.
Activities must include concrete deliverables and set clear, objectively verifiable and quantifiable performance indicators for the mid-term and the end of the project. The estimated impact must be more precise than the sum of available distribution channels, and should be substantiated by a detailed outreach plan as well as proof of interest from the target groups.
All projects need to respect widely accepted professional media standards. The chosen standards and the relevant mechanism to ensure them should be indicated in the proposal and confirmed with a signed Declaration on Standards & Independence (Annexed to the Application form). In cases of support given to editorial work, third parties need to operate with full editorial independence.
All Partnerships should consider the ecological footprint of the activities they propose, and where relevant, describe the strategies to ensure a more sustainable and environmentally-respectful media sectors.
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Eligibility Criteria
Regions / countries for funding
Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Iceland (Ísland), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Ukraine (Україна)
eligible entities
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
No
Project Partnership
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e.:
- Creative Europe Participating Countries:
- EU Member States (including overseas countries and territories (OCTs))
- listed EEA countries and countries associated to the Creative Europe Programme (list of participating countries)
- Creative Europe Participating Countries:
- be established in one of the countries participating fully in the MEDIA strand of the Creative Europe Programme and owned directly or indirectly, wholly or by majority participation, by nationals from such countries. When a company is publicly listed, the location of the stock exchange will in principle determine its nationality.
Specific cases
Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).
International organisations are eligible. The rules on eligible countries do not apply to them.
Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
EU restrictive measures — Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).
EU conditionality measures — Special rules apply for entities subject to measures adopted on the basis of EU Regulation 2020/209211. Such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc). Currently such measures are in place for Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain (see Council Implementing Decision (EU) 2022/2506, as of 16 December 2022).
Creative Europe Desks (CEDs) — The host organisations of Creative Europe Desks are eligible as coordinator or beneficiary in open calls, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e. that their project grants do not cover any costs which are covered by their other grant). This requires the following:
- use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e. to allocate them to either one of the two grants)
- recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs)
- allocation of the costs in a way that leads to a fair, objective and realistic result.
other eligibility criteria
Proposals must be submitted either by a single applicant or by a consortium of at least two applicants (beneficiaries; not affiliated entities), from eligible countries.
The action is open to organisations which are active in the news media sector (incl. media associations, NGOs, non-profit organisations, civil society organisations, public authorities, international organisations, universities, research centres, journalistic funds and training organisations focusing on media professionals, profitmaking entities, foundations, etc).
Activities must take place in the eligible countries, and in at least 4 EU Member States.
Additional information
Topics
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
project duration
24 months
Additional Information
Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section).
Proposals must be complete and contain all the requested information and all required annexes and supporting documents:
- Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
- Application Form Part B — contains the technical description of the project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded)
- Part C — contains additional project data and the project’s contribution to EU programme key performance indicators (to be filled in directly online)
- mandatory annexes and supporting documents (templates to be downloaded from the Portal Submission System, completed, assembled and re-uploaded):
- Declaration on independence and ownership (mandatory template available in the Submission System).
Proposals are limited to maximum 50 pages (Part B).
Call documents
Call Document CREA-CROSS-2026-JOURPARTCall Document CREA-CROSS-2026-JOURPART(743kB)
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