Filter Search for grants
Call Navigation
Call key data
Tackling gender stereotypes in media and advertising
Funding Program
Citizens, Equality, Rights and Values programme
Call number
CERV-2026-GE-GENDER-STEREO
deadlines
Opening
29.01.2026
Deadline
28.04.2026 17:00
Funding rate
80 %
Call budget
€ 5,000,000.00
Estimated EU contribution per project
between € 100,000.00 and € 500,000.00
Link to the call
Link to the submission
Call content
short description
This topic is one of the 4 priorities of the call for proposals for EU action grants to promote gender equality under the Citizens, Equality, Rights and Value Programme (CERV), supporting, advancing and implementing comprehensive policies to promote women’s full enjoyment of rights, gender equality, including work-life balance, equal pay between women and men, women’s empowerment and gender mainstreaming. This call adresses the following topic: Tackling ender stereotypes in media and advertising.
Call objectives
National, local and regional authorities, social partners (workers and business representatives), labour inspectorates, equality bodies and civil society organisations, in particular women’s rights organisations, and other stakeholders, are invited to submit projects (see eligibility criteria in point 6) for the following priority:
Tackling gender stereotypes in media and advertising
With this priority of the call, we intend to support projects that will challenge gender stereotypes and address conscious or unconscious gender bias, paying attention to explicit or implicit expectations with regard to roles, behaviours, activities and attributes that society generally considers appropriate for women or for men, girls or boys, with a specific focus on how to effectively tackle gender stereotypes in media and advertising.
Please note that projects focusing only on research will not be financed under this call.
Expected effects and impacts
- Counter gender stereotypes and negative gender roles in media, including social media, and in advertising by raising awareness and training the relevant professionals
- Media and advertising content that does not perpetuate gender stereotypes.
Expected results
Aktivitäten, die finanziert werden können:
- Capacity building and training for relevant professionals, in particular for professionals in the media and advertising sectors, such as journalists, advertisement professionals, script writers etc.
- Supporting activities that aim at combatting gender stereotypes in media and advertising (e.g. codes of conduct, guidance for professionals, awareness-raising activities, gender-sensitive awards/labels for media and advertisement organisations).
Projects involving media professionals (e.g. media outlets, social media platforms, professional organisations or regulatory bodies) and advertising self-regulatory organisations will be given preference.
Eligibility Criteria
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Kosovo (Kosova/Kosovë / Косово), Montenegro (Црна Гора), North Macedonia (Северна Македонија), Serbia (Srbija/Сpбија), Ukraine (Україна)
eligible entities
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
Yes
Project Partnership
Proposals must be submitted by a consortium of at least two applicants (beneficiaries; not affiliated entities nor associated partners), which complies with the following conditions:
- the beneficiaries must be public entities or private organisations, duly established in one of the eligible countries, or an international organisation. Organisations which are profit-oriented must submit applications in partnership with public entities or private non-profit organisations
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies).
- be established in one of the eligible countries, i.e.:
- EU Member States (including overseas countries and territories (OCTs))
- non-EU countries:
- countries associated to the CERV Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries).
Specific cases
Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).
International organisations are eligible. The rules on eligible countries do not apply to them.
Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Programme Contact Points are eligible as coordinator or beneficiary in this call, if they have procedures to segregate the project management and the information provision functions and if they are able to demonstrate cost separation (i.e. that their project grants do not cover any costs which are covered by their other grant). This requires the following:
- use of analytical accounting which allows for a cost accounting management with cost allocation keys and cost accounting codes AND application of these keys and codes to identify and separate the costs (i.e. to allocate them to either one of the two grants)
- recording of all real costs incurred for the activities that are covered by the two grants (including the indirect costs)
- allocation of the costs in a way that leads to a fair, objective and realistic result.
Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
Beneficiaries from countries with ongoing negotiations for participation in the programme may participate in the call and can sign grants if the negotiations are concluded before grant signature and if the association covers the call (i.e. is retroactive and covers both the part of the programme and the year when the call was launched).
Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).
other eligibility criteria
This call is part of an overarching call document, covering four priorities topics:
- CERV-2026-GE- WORK-LIFE
- CERV-2026-GE-PAY-TRANSP-DIR
- CERV-2026-GE-EQUAL-PART-REP
- CERV-2026-GE-GENDER-STEREO
The lead applicant (i.e.“Coordinator”) cannot submit more than one application under this overarching call for proposals, across all priorities/topics. In case of multiple proposals submitted by the same lead applicant, all the proposals will be rejected and will not be evaluated further.
Additional information
Topics
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
project duration
between 12 and 24 months
Additional Information
Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section). Paper submissions are NOT possible.
Proposals (including annexes and supporting documents) must be submitted using the forms provided inside the Submission System (NOT the documents available on the Topic page — they are only for information).
Proposals must be complete and contain all the requested information and all required annexes and supporting documents:
- Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
- Application Form Part B — contains the technical description of the project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded)
- KPI tool — contains additional project data regarding the project’s contribution to EU programme key performance indicators (to be filled in directly online, all sections to be completed)
- mandatory annexes and supporting documents (some templates are available to be downloaded from the Portal Submission System, completed, assembled and re-uploaded):
- detailed budget table (template available in the Portal Submission System – to be re-uploaded filled out in the format .xlsx) - mandatory
- CVs (standard) of core project team - mandatory
- activity report of the coordinator (activity report of last year) - mandatory (public bodies are exempted)
- list of previous projects of the coordinator (key projects for the last 4 years) - mandatory (template available in Part B, recently established organisations are expected to provide an empty form in case they did not implement any key projects in the past)
- Declaration by the coordinator attesting that they participate only once in the role of coordinator under this call for proposals (mandatory – free format, signed by the coordinator).
- for participants with activities involving children (below the age of 18): child protection policy covering the four areas described in the Keeping Children Safe Child Safeguarding Standards (for private bodies: copy of their policy; for public bodies: child protection policy declaration) - mandatory
Proposals are limited to maximum 45 pages (Part B).
Financial support to third parties is not allowed.
Call documents
Contact
Website
CERV Nationale Kontakstelle Österreich
+43 1 531 15–202907
ernst.holzinger@bka.gv.at
Website
To see more information about this call, you can register for free here
or log in with an existing account.
Log in
Register now

