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Call key data
Supporting sustainable competitiveness of tourism SME
Funding Program
Single Market Programme
Call number
SMP-COSME-2026-TOURSME-01
deadlines
Opening
03.03.2026
Deadline
20.05.2026 17:00
Funding rate
90-100%
Call budget
€ 6,900,000.00
Estimated EU contribution per project
between € 1,200,000.00 and € 1,400,000.00
Link to the call
Link to the submission
Call content
short description
This call for proposals aims to support the development and consolidation of sustainable touristic routes and the strengthening of the ecosystems built around these routes.
Call objectives
The general objectives of this call for proposals are the following:
- Leverage tourism as a key driver of sustainable economic growth, job creation, and regional development across the EU and SMP associated countries, particularly in less-developed, rural, and transition regions, contributing to economic diversification, social cohesion, and balanced territorial development.
- Strengthen the global competitiveness of European tourism by supporting innovation, quality upgrades, digitalisation, and sustainable value creation, enabling tourism businesses—especially SMEs—to increase productivity and attract higher-value market.
- Promote regional cooperation.
- Support the competitiveness, twin transition and sustainability of European tourism.
- Increase the resilience and adaptability of tourism destinations and businesses by improving the ability of tourism actors to anticipate and respond to climate, economic, and market challenges through sustainable, digital, and diversified tourism models.
- Support the twin transition of SMEs through strengthened business models, sustainable and environmentally responsible practices, innovation, digitalisation and resilience.
- Enhance the competitiveness, long-term viability and sustainable growth of the tourism SMEs and the tourism ecosystem as a whole.
- Support the transition to inclusive tourism business models.
- Promote balanced territorial development and cohesion through tourism by supporting tourism-driven economic diversification in rural, remote, coastal, and less-developed regions, contributing to social cohesion.
The specific objectives of this call for proposals are the following:
- Creation of thematic and/or geographic touristic routes by involving relevant stakeholders, mobilising and strengthening the tourism ecosystem.
- Support balanced tourism development, addressing both over-tourism in saturated destinations and under-tourism in less-visited areas.
- Promote diversification in the tourism offer, tackling seasonality.
- Encourage regenerative and sustainable tourism that respect the authenticity of local tourism offerings.
- Promote both thematic, and special-interest tourism encompassing cultural, gastronomic, sports, nature-based experiences, including both tangible and intangible heritage.
- Contribute to the well-being and sustainable development of local communities.
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Expected effects and impacts
- Strengthened sustainable competitiveness of the European Tourism ecosystem.
- Increased competitiveness of European tourism SMEs, through innovation, quality upgrades, digitalisation, and the development of high-value tourism offers.
- Enhanced resilience of tourism SMEs, improving their capacity to respond to economic, environmental, and societal challenges.
- Greater adoption of sustainability, digitalisation, and innovation, including greener practices, new technologies, data-driven solutions, and circular approaches.
- Strengthened tourism-driven economic growth and job creation, particularly in rural, remote, coastal, and less-developed regions, supporting economic diversification and social cohesion.
- Promotion of sustainable and inclusive tourism business models, integrating environmental responsibility, accessibility, diversity, and community involvement.
- Balanced territorial and tourism development, addressing both over-tourism in saturated destinations and under-tourism in less-visited areas.
- Advancement of the twin green and digital transition, through sustainable practices, digital tools, circular economy approaches, and innovation adoption by SMEs.
- Enhanced cross-border and cross-sectoral cooperation, knowledge sharing, and peer learning along the tourism value chain.
In addition, the granting authority will collect information on the overall impact of the action implemented through this call for proposals. In particular, it will collect the indicators related to:
- Number of countries and partners participating in transnational cooperation projects.
- Replicability of projects supported, as assessed by the consortia under supervision of EISMEA, and their relevance to the policy priorities as detailed in the Transition Pathway for Tourism.
- Quality and impact of the dissemination by the consortia of the results, best practices and developed solutions.
- Number of SMEs supported.
To this end, and within the implementation of the action and as part of the reporting obligation, the beneficiaries and third-party support recipients will have to fill in the survey related to the implementation of the action. This survey allows for monitoring and evaluation of the actions and related impacts developed under the SMP programme and feeds the future programming activities. The beneficiaries will be provided a link to the survey in due time. The third-party recipients have to possibility to fill in the survey in their national languages.
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Expected results
The purpose of this call for proposals is to support the establishment of thematic and/or geographic touristic routes and development of associated tourism ecosystems. The routes are expected to be fully functional and self-sustainable at the end of the co-funding period.
The consortium shall establish and develop at least one of the following configurations:
- Minimum one transnational route (thematic or geographic);
- In case of no transnational routes, minimum two national routes (thematic or geographic) implemented in two different eligible countries.
Proposals including a higher number of routes (national and/or transnational) are encouraged.
In case of national routes, the proposals shall clearly explain the added value of international consortium cooperation and DMO partnerships.
Transnational routes are routes covering a minimum of two eligible countries (EU Member States or SMP/SME pillar associated countries).
More information on the definition of routes and what the programme expects from them can be found on pages 12-15 of the call document.
The following type of activities are eligible under this call for proposals. The work packages listed below are mandatory, but the type of activities listed in the call document are indicative and not exhaustive. Applicants may propose other activities that contribute to the objectives of developing sustainable touristic routes and strengthening their associated ecosystems.
Work package 1 - Establishment or Redesign of the Route and the Ecosystem (More information in call document pages 16-17)
Activities under this work package focus on the conceptualisation, design, revamp, or expansion of the touristic route and its ecosystem. This applies both to newly proposed routes and to existing routes that are underutilised or in need of upgrading. This set of activities also covers the development and the engagement of all the relevant stakeholders within the route ecosystem, and in particular of DMO clusters and local SMEs.
Work Package 2 – Development and engagement of the route’s ecosystem
This activity set has a dual objective. First, it aims to strengthen stakeholders’ understanding of and engagement in the route ecosystem and build their capacity to actively participate in and benefit from it (Work package 2.1). Second, it seeks to ensure the meaningful engagement of local SMEs—by empowering them to contribute concretely to the route’s development and implementation (Work package 2.2). By fostering ownership and positioning SMEs as co-creators rather than passive beneficiaries, this activity will support the long-term commitment and self-sustainability of the route and its ecosystem.
Work package 2.1 - Stakeholders’ engagement and capacity building (More information in call document pages 17-18)
The consortium shall actively engage a broad range of stakeholders—including local authorities, DMOs, BSOs, civil society organisations, and community groups—in all activities related to the development, consolidation, and governance of the touristic route and its ecosystem. The aim is to foster long-term ownership, collaboration, and sustainability of the route, ensuring that stakeholders become active co-creators rather than passive participants.
In parallel, the consortium shall provide targeted capacity-building and training activities to equip stakeholders with the skills, knowledge, and competencies necessary to contribute effectively to the ecosystem. These activities should focus on the domains most relevant to building, maintaining, and further developing the route ecosystem, with particular emphasis on sustainable business practices, green and digital transition, crisis management, and resilience.
Work package 2.2 - Direct Financial Support to third parties’ scheme (FSTP) (More information in call document pages 18-22)
The consortium selected under this call for proposals shall design and implement a transparent and competitive mechanism to provide direct financial support to tourism SMEs (Financial Support to Third Parties – FSTP) whose activities contribute concretely to the development, consolidation, and functioning of the touristic route ecosystem. This mechanism shall be aligned with the overall objectives and strategy of the route and embedded within the broader ecosystem-building approach of the project.
FSTP shall support individual SMEs in developing and implementing products, services, processes, or business concepts that are directly instrumental to:
- establishing, strengthening, or upgrading the touristic route and its joint offer.
- ensuring the route’s long-term environmental, economic, and organisational sustainability, including the uptake of environmentally sustainable and digitally enabled practices (twin transition).
- enhancing the visibility, branding, promotion, and overall attractiveness of the route.
- diversifying the tourism offer, including thematic and seasonal diversification.
- fostering cross-sector integration and cooperation with complementary ecosystems such as culture and creative industries, agri-food, leisure, sport, digital, construction, textiles, proximity and social economy.
The financial support scheme shall be tailored to the specific needs and maturity level of the participating SMEs and designed to incentivise concrete measurable improvements aligned with the route strategy. Through this targeted support, SMEs shall be empowered to upgrade their services, innovate, collaborate with other actors along the value chain, and strengthen their active role within a thriving and self-sustainable route ecosystem.
Work package 3 - Communication, promotion and branding of the route ecosystem (More information in call document page 22)
Work Package 3 shall result in a coherent communication, branding, and promotion framework that enhances the visibility, recognition, and market positioning of the route and its ecosystem at regional, national, and transnational level. Through strategic communication actions and user-friendly digital tools, the route ecosystem shall increase stakeholder engagement, attract targeted visitor segments, and strengthen its overall competitiveness and outreach.
Work package 4 - Production of best practices and case studies for future improvement (More information in call document page 23)
This work package aims to capitalise on the experience gained throughout the implementation of the action by identifying, documenting, and systematising best practices, success stories, challenges encountered, and lessons learned. These best practices may be also collected from existing Routes that are fully functioning and serve as inspiration for the project. The objective is to facilitate knowledge transfer, inspire replication, and support other destinations and stakeholders in developing or upgrading their own touristic routes and ecosystems.
In addition, training and capacity-building activities implemented under the project may be documented, structured into reusable formats, and shared as practical learning resources for other stakeholders. This may include training materials, methodologies, toolkits, or guidance documents that can support the establishment and management of similar route ecosystems.
To maximise outreach and impact, beneficiaries shall disseminate the results and materials produced under this work package through the EU Tourism Platform.
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Eligibility Criteria
Regions / countries for funding
Moldova (Moldova), Albania (Shqipëria), Armenia (Հայաստան), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Georgia (საქართველო), Iceland (Ísland), Kosovo (Kosova/Kosovë / Косово), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Türkiye, Ukraine (Україна)
eligible entities
Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
Yes
Project Partnership
Applicants (beneficiaries and affiliated entities) may submit only ONE proposal under the same call (and be awarded a funding).
Applicants may NOT participate in several proposals. If they participate or submit several proposals, only one application will be accepted and evaluated; the applicants will be asked to withdraw from the other applications (or they will be rejected).
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e.:
- EU Member States (including overseas countries and territories (OCTs))
- non-EU countries: listed EEA countries and countries associated to the Single Market Programme or countries which are in ongoing negotiations for an association agreement and where the agreement enters into force before grant signature (list of participating countries)
Indicative list of relevant entities eligible: destination management organisations (DMOs), business support organisations (BSOs), training institutions, local administrations, national competence centres, professional trade associations, destination branding agencies, technology providers (TravelTech), environmental & heritage NGOs, tourism observatories, transportation authorities ("last-mile" connectivity and sustainable mobility).
Proposals must be submitted by a consortium of applicants (beneficiaries; not affiliated entities), which complies with all following conditions:
- minimum five (5) and a maximum eight (8) independent entities
- minimum three (3) destination management organisations (DMOs) from minimum 2 different eligible countries.
minimum two (2) business support organisations (BSO) from minimum 2 different eligible countries.
other eligibility criteria
Specific cases
Exceptional funding — Entities from other countries (not listed above) are exceptionally eligible, if the granting authority considers their participation essential for the implementation of the action.
Natural persons — Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).
International organisations — International organisations are eligible. The rules on eligible countries do not apply to them.
Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf, and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Associations and interest groupings — Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’.
Countries currently negotiating association agreements — Beneficiaries from countries with ongoing negotiations (see above) may participate in the call and can sign grants if the negotiations are concluded before grant signature (with retroactive effect, if provided in the agreement).
EU restrictive measures — Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).
EU conditionality measures — Special rules apply for entities subject to measures adopted on the basis of EU Regulation 2020/2092. Such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc.). Currently such measures are in place for Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain (see Council Implementing Decision (EU) 2022/2506, as of 16 December 2022).
Additional information
Topics
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
project duration
between 30 and 48 months
Additional Information
Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section). Paper submissions are NOT possible.
Proposals (including annexes and supporting documents) must be submitted using the forms provided inside the Submission System (NOT the documents available on the Topic page — they are only for information).
Proposals must be complete and contain all the requested information and all required annexes and supporting documents:
- Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
- Application Form Part B — contains the technical description of the project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded)
- mandatory annexes and supporting documents (templates to be downloaded from the Portal Submission System, completed, assembled and re-uploaded):
- Detailed budget table (mandatory Excel template available in the Submission System, and to be submitted as an Excel file)
- List of previous key projects carried out in the last four years (mandatory table already included as an Annex to the Application form Part B available in the Submission System)
- CVs of core project team (preferably in the Europass format; mandatory annex to be uploaded in the Submission System). In addition, short CV outlines of all project personnel is to be provided within the Application form Part B (table to be filled in already forms part of the application form Part B
- Potential letters of Intent (see Work Package 1) – to be uploaded into the Submission System under “other annexes”.
Proposals are limited to maximum 50 pages.
The costs will be reimbursed at the funding rates fixed in the Grant Agreement (100% for the costs for providing financial support to third parties and 90% for all other cost categories).
Call documents
SMP-COSME-2026-TOURSME-01 Call documentSMP-COSME-2026-TOURSME-01 Call document(725kB)
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