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  1. An institution, body, office or agency established by or based on the Treaty on European Union and the Treaties establishing the European Communities.

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  1. Administration & Governance, Institutional Capacity & Cooperation 

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Call key data

EIT-Culture & Creativity: NEB Academy - Fashion Shift

Funding Program

European Institute of Innovation and Technology

Call number

26-TRA-NEB-016-X

deadlines

Opening
09.06.2026

Deadline
31.08.2026 17:00

Funding rate

100%

Call budget

€ 2,500,000.00

Estimated EU contribution per project

max. € 500,000.00

Link to the call

Link to the submission

Call content

short description

The NEB Academy | Fashion Shift aims to foster transformative practices in the European fashion industry by funding collaborative consortia developing and scaling circular, regenerative, responsible and positive impact business models. Aligned with the New European Bauhaus values of sustainability, inclusion and  beauty, it seeks to bridge the gap between creative vision and market reality, supporting a more sovereign European fashion ecosystem that moves beyond fast fashion through shared responsibility and innovation.

Call objectives

Eligible activities under this call focus on the joint development and market deployment of high-impact solutions, ranging from new collaborative places or organisations to physical/digital hubs for positive innovative products, services, and manufacturing processes.

This call invites reflection on the integration of different steps of the value chain, from design and material sourcing to production, distribution and end-of-life management. Nevertheless, the call does not require applicants to cover the entire value chain; projects may focus on a specific part of the fashion life cycle or value chain, provided that the chosen focus is clearly justified and can generate measurable impact. The call encourages the involvement of actors beyond the value chain, if relevant to contribute to the innovation process (e.g. users, policymakers, other industry actors, etc).

This call does not support early-stage ideas without prior validation. It supports existing businesses, pilots, initiatives or proven concepts that are ready to be developed, deployed or scaled through meaningful collaborations, addressing an existing challenge or problem in one or more regions.

Through its activities, and with the aim of ensuring positive social and societal impact, this call encourages multi-actor engagement, beyond the identified active partners (other relevant actors within or beyond the value-chain). This engagement has the purpose of expanding and validating the relevance of the activities carried out along the project. The engagement is created through co-design sessions, required to use artistic and design approaches. This should contribute to ensuring a more systemic approach to the challenge at hand, fostering transversal and possibly trans-sectoral dialogues, reflecting on themes such as social perceptions, potential health concerns, environmental impact, ethical labour practices and consumer behaviour.

Your project must demonstrate the "Double Fit" NEB & EIT framework:

  • Sustainable: Evidence of Life Cycle Assessment (LCA) or circularity metrics.
  • Beautiful: Focus on forms of value that are created and on the meaning it generates for those involved (from the workers to the users, to the communities that are involved).
  • Inclusive: Accessible pricing models and participatory design involving local actors.
  • Market needs & fits: Demonstrate that your project is filling a gap in terms of value creation.
  • Commercialisation plan: Demonstrates that the solution can survive beyond the 16-month project period.

This call strongly encourages projects that develop solutions that can be successfully implemented locally and have the potential to be adapted and replicated in other European contexts.

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Expected effects and impacts

The call aims to generate tangible market innovations or newly established business entities that achieve financial sustainability and attract further investment within the project implementation period and beyond.

Expected impacts include the strengthening of local and European fashion ecosystems through resilient collaborative networks, the reduction of environmental footprints via circular and responsible practices, and the demonstration of scalable models that enhance social cohesion and prove the economic viability of a slow, beautiful, and inclusive fashion economy.

Expected results

It is important to note that this call does not fund basic research, early-stage research, or feasibility studies as the main purpose of the project. The research and viability of any process or product must be validated prior to the start of the project. Instead, this call is funding collaborative platforms, initiatives and solutions with social and environmental impact that drive market uptake, wider adoption, and inclusive deployment.

At least 10% of the budget allocated to artistic activities must be dedicated to multi-actor engagement, as well as dissemination, and communication activities.

While preparing the proposal, consortia are invited to include the following mandatory activities in their work plan:

  • Stakeholder Engagement: multi-actor mobilisation driven by creative and artistic processes. This activity must go beyond traditional consultation, using art to foster dialogue, co-creation, and emotional connection with the proposed alternative fashion model. Recipients of these activities should be involved across the value-chain, beyond the areas represented by the consortium.
  • Dissemination & Communication of their alternative solutions: Actively communicate the project’s results, demonstrating the viability and benefits of the proposed circular model to a wider audience (including industry peers, policymakers, and the public) to encourage replication and market shift.

By month 10 at the latest, all private sector consortium members, including the independent fashion brand, must provide Deliverable D4, which is a certificate of completion proving that minimum knowledge on circular business models, sustainability and/or circular design in fashion has been acquired.

This certificate of completion must be issued by an educational provider a recognised training provider, or a KIC, and must include at least 20 hours of training on circular business models, circular design, and/or sustainability in fashion. It ensures that the designer(s) and private sector consortium members involved have a minimum knowledge of circular design.

A valid certificate may include one from the NEB Fashion Adaptor (EIT Culture & Creativity call ran in 2025) or other similar programme addressing circularity and sustainability in fashion. The certificate must be dated no more than 36 months prior to the submission date of the deliverable.

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Eligibility Criteria

Regions / countries for funding

Candidate Countries, EU Member States, Eastern Partnership, Overseas Countries and Territories (OCT)
Faeroes (Føroyar / Færøerne), Iceland (Ísland), Israel (ישראל / إِسْرَائِيل), Kosovo (Kosova/Kosovë / Косово), Liechtenstein, Morocco (المغرب), Norway (Norge), Switzerland (Schweiz/Suisse/Svizzera), Tunisia (تونس /Tūnis), United Kingdom

eligible entities

Education and training institution, International organization, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)

Mandatory partnership

Yes

Project Partnership

This call is open to legal entities established in countries eligible under Horizon Europe at the closure time of the call. Third countries associated to Horizon Europe must already be formally associated at the closure time of the call. This also applies to any affiliated entities involved in the proposal, unless the specific call or topic explicitly provides otherwise.

Applications must be submitted by a consortium composed of a minimum of 4 and a maximum of 6 independent legal entities, established in at least two different eligible countries.

The consortium should include at least:

  • An independent fashion brand (SME under the EU definition operating for a minimum of 3 years);
  • A research institution (e.g. HEI, research institute);
  • A public authority or innovation/industry cluster;
  • One value-chain partner in the fashion value chain.

Applicants must demonstrate how each consortium partner contributes to the project's operational logic:

  • The independent fashion brand and value-chain partners will drive market-led innovation by identifying real-world challenges, validating solutions, and supporting wider adoption.
  • The research institution will embed practice-based learning and upskilling into the project’s development cycle, ensuring effective talent and knowledge transfer.
  • The Public authority or innovation/industry cluster will support policy actions, regulatory alignment, multi-actor engagement, and regional scalability.

This operational synergy ensures that the project will not only deliver commercial results but also generate long-lasting impact and systemic societal change. The strength of the operational integration between these roles will be a key criterion in the evaluation.

The consortium must designate one coordinator among its participating legal entities. The coordinator will be responsible for the overall administrative, financial and operational coordination of the project, including communication with EIT Culture & Creativity, reporting, payment coordination, and consolidation of deliverables.

The coordinator must demonstrate sufficient experience and capacity to manage multi-partner projects, preferably including EU-funded, national, regional or comparable collaborative projects. Newly created legal entities or entities without proven administrative and financial capacity should not act as coordinator, unless sufficient mitigation measures are provided and accepted by EIT Culture & Creativity.

The independent fashion brand participating in the consortium must qualify as an SME under the EU definition and must have been operating for a minimum of 3 years.

For the purposes of this call, an independent fashion brand is understood as a business with creative and strategic decision-making held within the founding or leadership team, and without majority ownership (more than 50%), direct or indirect, by a fashion conglomerate, large retail group, or vertically integrated brand house. Minority investment is permitted, provided it does not result in loss of independent decision-making authority. This call is specifically designed for independent Fashion SMEs as consortium partners and does not target subsidiaries, spin-offs, or newly established entities operating under the strategic or financial control of a fashion conglomerate, large retail group, or vertically integrated brand house.

other eligibility criteria

SPECIAL REQUIREMENTS

  • Eligibility of Associated Countries: Countries in the process of associating with Horizon Europe must have completed their association agreement by the launch date of this call to be considered eligible. Only entities from countries officially associated at the time of publication of this call will be eligible for funding. Any association agreements finalised after the call's publication date will not apply retroactively to this call. For reference, see paragraph “Third countries associated to Horizon Europe” in the List of participating countries in Horizon Europe. Please note: European Institute of Innovation and Technology (EIT) is situated in Pillar III. Countries eligible for funding under this call must be associated to pillar III.
  • Legal entities established in Russia, Belarus, or in non-government controlled territories of Ukraine: Given the illegal invasion of Ukraine by Russia and the involvement of Belarus, there is currently no appropriate context allowing the implementation of the actions foreseen in this programme with legal entities established in Russia, Belarus, or in non-government controlled territories of Ukraine. Therefore, even where such entities are not subject to EU restrictive measures, such legal entities are not eligible to participate in any capacity. This includes participation as beneficiaries, affiliated entities, associated partners, third parties giving in-kind contributions, subcontractors or recipients of financial support to third parties (if any). Exceptions may be granted on a case-by-case basis for justified reasons.
    With specific regard to measures addressed to Russia, following the adoption of the Council Regulation (EU) 2024/1745 of 24 June 20245 (amending Council Regulation (EU) No 833/2014 of 31 July 2014) concerning restrictive measures in view of Russia’s actions destabilising the situation in Ukraine, legal entities established outside Russia but whose proprietary rights are directly or indirectly owned for more than 50% by a legal person, entity or body established in Russia are also not eligible to participate in any capacity.
  • Measures for the protection of the Union budget against breaches of the principles of the rule of law in Hungary — Following the Council Implementing Decision (EU) 2022/2506, as of 16 December 2022, no legal commitments can be entered into with Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain. Affected entities may continue to apply to calls for proposals and can participate without receiving EU funding, as associated partners, if allowed by the call conditions. However, as long as the Council measures are not lifted, such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc.). In case of multi-beneficiary grant calls, applicants will be invited to remove or replace that entity in any funded role and/or to change its status into associated partner. Tasks and budget may be redistributed accordingly.

Additional information

Topics

Arts & Culture, Cultural Heritage, Tourism, 
Circular Economy, Natural Resources

Relevance for EU Macro-Region

EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region

UN Sustainable Development Goals (UN-SDGs)

project duration

16 months

Additional Information

List of documents to be submitted:

  • Application form as available on the submission platform
  • Budget plan and EIT Culture & Creativity funding template
  • Gantt chart with project timeline and work packages (Example from European Commission)
  • Link to short video in English (3 to 5 minutes) presenting your transformative idea / product / service. This video should demonstrate that it is not a research collaboration.

Contact

European Institute of Innovation & Technology
+36 14 819 300
Website