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Call key data
Youth-Driven Social Media Design: Safe, Inclusive, and Publicly-Owned Social Media
Funding Program
Pilot Projects and Preparatory Actions (PPPAs)
Call number
PPPA-2026-YOUTH-SOCIAL-MEDIA-DESIGN
deadlines
Opening
30.07.2026
Deadline
06.10.2026 17:00
Funding rate
80%
Call budget
€ 1,480,000.00
Estimated EU contribution per project
€ 1,480,000.00
Link to the call
Link to the submission
Call content
short description
This call for proposal seeks to fund a project that achieves the following general objective: Through co-creation under youth participation, design and test a Fediverse based/Authenticated Transfer (AT) Protocol-based social media platform that is targeted specifically at young EU citizens and is focused on user well-being, and adapt a roll-out strategy based on market research and stakeholder consultation.
Call objectives
Proposals should address the following specific objectives:
- Involve young citizens from a wide variety of backgrounds and from at least eight Member States, including young persons with disabilities or neurodevelopmental conditions, in the conceptualisation of key aspects of the platform, mapping their needs and preferences in platform design and characteristics, with expert support provided by professionals from relevant fields such as mental health, cognitive science or software development, as well as civil society organisations;
- Based on the results of the youth participation process and in-depth research, analyse the market conditions for alternative and inclusive social media services in a decentralised ecosystem, and design a corresponding uptake and sustainability strategy that maximises chances of an effective roll-out and uptake, in particular through mapping key stakeholders that can support uptake and sustainability and involving them in the development of the uptake strategy;
- Create at least one functioning prototype or upgrade at least two existing services for a social media platform based on the ActivityPub or AT protocols, incorporating insights on minimising risks to mental health;
- Test and refine the prototype, with a focus on safety, user-friendliness, and mental health, identifying in particular key usability barriers, systematically comparing features of the prototype to features of other relevant social media platforms, and exploring the responsible use of AI to support safer, more trustworthy and engaging social media services, including through better content discovery, moderation, verification and new user-centred experiences, in line with European values and fundamental rights;
- Promote the prototype across EU countries to identified potential user audiences as well as to key stakeholder communities such as content creators, media organisations or funding partners, implementing at minimum the first step of the uptake strategy
- Drawing on the results of specific objectives 1, 2, 3, 4 and 5, document and share lessons learnt, including in at least one report that highlights the opportunities and remaining challenges for European decentralised social media, recommendations for future public funding, and wherever possible by publishing and open sourcing results and developed software.
The core ambition of the project is the availability, refinement and ambitious roll-out of at least one protocol-based service that is actively centred around the needs of young user audiences, and relies on a decentralised data management, intrinsically in line with European values such as being protective of users’ privacy, autonomy and wellbeing.
With regards to the involvement of young citizens, proposals should present a detailed plan on their outreach and co-creation plans. Co-creation processes should be carried out with youth participants from at least eight Member States, with geographic balance between North, East, West and South. A diversity of backgrounds, including gender balance, social background, different levels of media and digital literacy, as well as an emphasis on inclusivity for disabled and neurodivergent participants are furthermore essential. With support from experts from relevant disciplines, the participants should explore the plethora of benefits, advantages, harms, threats and concerns experienced by young users on their current social media and collect and synthesise their ideas, desires, and concrete needs and expected features related to the design of alternative platforms.
Importantly, amongst other subjects, the role of artificial intelligence, both with regards to posed challenges as well as a potential tool for mitigation of harms or creating benefits and attractive experiences for users should be prominently explored.
Moreover, besides technical features, the look and feel of the services’ user interface and its appeal to young audiences should also play an important role in the co-creation and strongly inform the interface and graphical design of the project’s developed products.
Regarding the methods of co-creation and consultation, proposals are free to choose one or multiple approaches (e.g. workshops, living labs, focus groups, hackathons etc.) that they consider most suited for their project.
Importantly, proposals should lay out clearly how their chosen co-creation design will maximise the impact of youth voices on the design of the developed social media platform. Co-creation processes should accompany all stages of the social media and feature development, including the capturing and translation of the ideas and needs of young participants taking into account market and design realties, the development and refinement process, as well as the eventual testing and adoption stages. Proposals should describe clearly how they will involve scientific experts or civil society from relevant disciplines such as cognitive science, mental health, software development, economics or political science in the co-creation process.
With regards to the technical design of the social media service or services themselves, projects may propose a range of activities: they may suggest the creation of one or more entirely new social media services, or may alternatively propose the upgrading of existing European decentralised offerings in a way that achieves this call for proposals’ objectives. Proposals that propose the upgrading of existing services rather than the creation of a new platform must support at least two of such services. Proposals can furthermore decide on the protocol that they want to utilise; building or upgrading services based on ActivityPub, ATProtocol, or – in case multiple services are proposed – both protocols. The proposal’s description and explanation of the chosen technological approach should clearly describe why the selected setup is technically sound and has the highest chances of achieving the call’s objectives.
Along with the youth co-creation processes, proposals should also clearly set out how they will analyse and take into account the market conditions in which their developed service or services will operate. This analysis should draw on the insights gained in the youth co-creation and consultation processes, and be complemented by additional quantitative or qualitative means of market analysis as well as an in-depth mapping of the relevant stakeholders that would need to be engaged in order to maximise the chances of decentralised social media to attract users and operate sustainably.
Proposals should furthermore describe how they will formulate an ambitious uptake strategy that would maximise the developed solutions’ social impact, market potential and longevity, covering all relevant aspects such as outreach and user acquisition, platform governance and future development, and economic sustainability and business model, including non-commercial models where relevant and sustainable.
In particular, the engagement of key stakeholders such as content creators, media companies, educational institutions and other youth multipliers, as well as potential funding partners, should feature strongly in the uptake strategy. Collaborations with relevant promotion and content creation partners or other relevant projects in the space, such as the two awardees of the 2025 “Building a trustworthy social media sphere” call for proposals may furthermore be explored.
The awarded project is expected to implement at minimum the first stage of its developed strategy. While the fully fledged uptake strategy is a part of the project deliverables and is thus not required in detail at proposal submission stage, proposals should nevertheless describe the key elements of their dissemination, outreach and engagement plans to users and key stakeholders, and dedicate sufficient resources to the implementation of their strategy’s initial stage.
Finally, proposals should describe the ways in which their project would make a positive and lasting contribution to the overall ecosystem of decentralised social media in Europe. Activities in this direction could include for example the publication of identified insights and best practices concerning youth and mental-health friendly social media, the publication of developed features and similar efforts. All code developed should, wherever possible, be made available under the most appropriate open-source license to ensure maximum take up and reuse.
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Expected effects and impacts
The developed solutions should demonstrate their potential in concrete terms through the execution of a first roll-out stage during the project life-cycle, with a strong uptake strategy guiding their future adoption after the end of the project. The sustainability of the results and their continued benefits to users is a key ambition of this call for proposals.
The project is furthermore expected to make a strong impact for the wider ecosystem of European decentralised social media. The insights gained on youth needs and desires on mental-health and inclusivity friendly social media should benefit the wider community of stakeholders in this space, and wherever possible developed technology should contribute to the software stacks of the ActivityPub and ATProtocol communities.
Finally, the project should generate insights on the opportunities and challenges for decentralised social media as a genuine and widely used alternative to non-decentralised services, and contribute to the understanding of the key factors that would allow EU tech start-ups in the space to scale and succeed. Through the specific focus on youth audiences, the project may also provide use cases for how an alternative business and platform development model may contribute to maximising benefits for youth from the use of digital tools whilst also reducing risks, providing insights for societal debates on youth social media usage.
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Expected results
The following types of activities are eligible under this call for proposals:
- Youth co-creation and consultation processes, including workshops, living labs, focus groups, hackathons or other participatory formats with young people from diverse backgrounds and Member States.
- Software development, including the creation of a new protocol-based social media service or the upgrading of existing decentralised services based on ActivityPub and/or AT Protocol.
- Market research and economic analysis, including analysis of user needs, competing services, barriers to adoption, governance options and sustainable operating models.
- Stakeholder mapping and engagement, including the identification and involvement of actors that can support the adoption, sustainability and trust in the developed services.
- Awareness and dissemination actions, including communication, outreach and promotion activities targeting potential young users, youth organisations, creators, educators, media actors and other relevant stakeholders.
- Activities seeking usage traffic and user engagement through specific content, services or community features, including pilots with creators, media partners, educational content providers or youth communities.
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Eligibility Criteria
Regions / countries for funding
eligible entities
Education and training institution, Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO), Other, Private institution, incl. private company (private for profit), Public Body (national, regional and local; incl. EGTCs), Research Institution incl. University, Small and medium-sized enterprise (SME)
Mandatory partnership
Yes
Project Partnership
In order to be eligible, the applicants (beneficiaries and affiliated entities) must:
- be legal entities (public or private bodies)
- be established in one of the eligible countries, i.e.:
- EU Member States (including overseas countries and territories (OCTs))
Proposals must be submitted by a consortium of at least four applicants (beneficiaries; not affiliated entities), which complies with the following conditions:
- minimum four independent entities from three different eligible countries
- at least one entity with demonstrated capacity in youth engagement
- at least one entity with demonstrated capacity in software development
- at least one entity with demonstrated capacity in supporting the scaling of businesses or non-profits.
While not an eligibility requirement, consortia are invited to consider how their partaking organisations could represent or include a variety of perspectives and disciplines, for example professional organisations with expertise in domains such as mental health, digital rights, civic tech, audiovisual or news media, content creation and other relevant areas. A geographical balance of consortium participants is strongly encouraged.
other eligibility criteria
Specific cases
Natural persons — Natural persons are NOT eligible (with the exception of self-employed persons, i.e. sole traders, where the company does not have legal personality separate from that of the natural person).
International organisations — International organisations are NOT eligible.
Entities without legal personality — Entities which do not have legal personality under their national law may exceptionally participate, provided that their representatives have the capacity to undertake legal obligations on their behalf and offer guarantees for the protection of the EU financial interests equivalent to that offered by legal persons.
EU bodies — EU bodies (with the exception of the European Commission Joint Research Centre) can NOT be part of the consortium.
Affiliated entities - Legal entities having a legal or capital link with applicants, which is neither limited to the action nor established for the sole purpose of its implementation, may take part in the action as affiliated entities, and may declare eligible costs as specified in section 10. For that purpose, applicants shall identify such affiliated entities in the proposal and application form.
Associations and interest groupings — Entities composed of members may participate as ‘sole beneficiaries’ or ‘beneficiaries without legal personality’. Please note that if the action will be implemented by the members, they should also participate (either as beneficiaries or as affiliated entities, otherwise their costs will NOT be eligible).
EU restrictive measures — Special rules apply for entities subject to EU restrictive measures under Article 29 of the Treaty on the European Union (TEU) and Article 215 of the Treaty on the Functioning of the EU (TFEU). Such entities are not eligible to participate in any capacity, including as beneficiaries, affiliated entities, associated partners, subcontractors or recipients of financial support to third parties (if any).
EU conditionality measures — Special rules apply for entities subject to measures adopted on the basis of EU Regulation 2020/2092. Such entities are not eligible to participate in any funded role (beneficiaries, affiliated entities, subcontractors, recipients of financial support to third parties, etc). Currently such measures are in place for Hungarian public interest trusts established under the Hungarian Act IX of 2021 or any entity they maintain (see Council Implementing Decision (EU) 2022/2506, as of 16 December 2022). The indicative list of affected entities (the trusts and the entities they maintain) is available under this link. This link will bring you to the official Annex to Hungarian Act IX of 2021.
Additional information
Topics
Relevance for EU Macro-Region
EUSAIR - EU Strategy for the Adriatic and Ionian Region, EUSALP - EU Strategy for the Alpine Space, EUSBSR - EU Strategy for the Baltic Sea Region, EUSDR - EU Strategy for the Danube Region
UN Sustainable Development Goals (UN-SDGs)
project duration
between 12 and 24 months
Additional Information
Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Calls for proposals section). Paper submissions are NOT possible.
Proposals (including annexes and supporting documents) must be submitted using the forms provided inside the Submission System (NOT the documents available on the Topic page — they are only for information).
Proposals must be complete and contain all the requested information and all required annexes and supporting documents:
- Application Form Part A — contains administrative information about the participants (future coordinator, beneficiaries and affiliated entities) and the summarised budget for the project (to be filled in directly online)
- Application Form Part B — contains the technical description of the project (template to be downloaded from the Portal Submission System, completed, assembled and re-uploaded)
- mandatory annexes and supporting documents (templates to be downloaded from the Portal Submission System, completed, assembled and re-uploaded):
- detailed budget table/calculator
- CVs (standard) of core project team
- list of previous projects (key projects for the last 4 years (template available in Part B)
Proposals are limited to maximum 70 pages (Part B).




