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  1. An institution, body, office or agency established by or based on the Treaty on European Union and the Treaties establishing the European Communities.

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    A microenterprise, a small or medium-sized enterprise (business) as defined in EU Recommendation 2003/361. To qualify as an SME for EU funding, an enterprise must meet certain conditions, including (a) fewer than 250 employees and (b) an annual turnover not exceeding EUR 50 million and/or an annual balance sheet total not exceeding EUR 43 million. These ceilings apply only to the figures for individual companies.

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  1. Governance, partnership: Projects aimed at increasing the application of multilevel and transnational or cross-border governance, designing and testing appropriate governance structures and mechanisms. Also cooperation between public institutions on any theme.

    Innovation capacity and awareness-raising: Actions that increase a person’s or organisation’s capacity for innovation (not innovation as such), and that establish the capacity to diffuse and apply innovation; projects that stimulate innovation in different areas and innovation capacities; strengthening and empowering of innovation networks.

    Institutional cooperation and cooperation networks: Projects working on the improvement of institutional cross-border co-operation and capacities, on renewing and simplifying administrative management through long term cooperation between institutions (e.g. Euregion), on establishing and sharing regional knowledge and intercultural understanding and cohesion. It also deals with cooperations between universities, health care facilities, schools and sports organisations, as well as with management and capacity building.

    Activities focussing on agricultural products, organic farming, horticulture, as well as forest management and wood products; furthermore the development of the food sector, food chains, organic food production, and seafood products and any topics related to animals and fishing.

    Agriculture and fisheries and forestry: Projects focussing on agricultural products (i.e. fruits, meat, olives, etc.), organic farming, horticulture, as well as forest management and wood products. Also the development of the agro-food sector, food chains, organic food production, and seafood products. Any topics related to animals (i.e. health, management) and fishing (i.e. sustainable fishery, aquaculture).

    Soil and air quality: Projects that deal with any topic against soil and air pollution, except water pollution, for example, reduction of soil and air contamination, pollution-management systems, but also prevention and eradication of soil erosion, new ways of improving air quality (also indoors) and soil/air knowledge in general.

    Climate change and biodiversity projects assisting mitigation and adaption to climate change and environmental impacts of climate change. Development of low carbon technologies and strategies, reduction of CO2 emissions from all sectors. Promotion of biodiversity, new instruments to enhance biodiversity and natural protection.

    Soil and air quality projects that deal with any topic against soil and air pollution, except water pollution, for example, reduction of soil and air contamination, pollution-management systems, but also prevention and eradication of soil erosion, new ways of improving air quality (also indoors) and soil/air knowledge in general.

    Water management projects about management and distribution of drinking water, integrated sustainable water management, monitoring systems for water supply and improving drinking water quality; also water treatment (wastewater), in particular, innovative technologies to improve wastewater, treatments in the purification of industrial and domestic wastewater and water reuse policies. Waterways, lakes and rivers: This deals with any topics on waterways, lakes and rivers, from improving water quality, protecting and developing of ecosystems or sustainable wetland management.

    Activities that protect, promote and enhance cultural and natural heritage, increase the attractiveness through preservation and valorisation of common cultural and natural heritage in a sustainable manner, and improve and develop cultural and natural heritage objects, services and products. Cultural heritage management, art and culture, (maritime) heritage routes, access to cultural and natural heritage. Also all topics on cultural services such as festivals, concerts, art workshops.

    Cultural heritage and arts projects that protect, promote and enhance cultural and natural heritage, increase the attractiveness through preservation and valorisation of common cultural and natural heritage in a sustainable manner, and improve and develop cultural and natural heritage objects, services and products. Cultural heritage management, art and culture, (maritime) heritage routes, access to cultural and natural heritage. Also all topics on cultural services such as festivals, concerts, art workshops.

    Tourism projects dealing with the promotion of natural assets, and the protection and development of natural heritage, as well as increasing the touristic attractiveness through the better use of natural, cultural and historical heritage. Also projects about improved tourist services/products, development of ecotourism models, tourism development strategies.

    Sustainable management of natural resources projects focussing on the protection, promotion and valorization, and sustainable management and conservation of natural areas (habitats, geo parks, protected areas, etc.). Also projects focussing on preserving and enhancing cultural and natural heritage and landscape, as well as protecting the marine environment.

    Projects on waste management (innovative services and strategies), ecological waste treatment, treatment techniques/systems; waste disposal and recycling (improvement of recycling, innovative recycling technologies, recovery of organic waste, repair & re-use centres and networks); also prevention of pollution and pollution control (ecological and circular economy, marine littering, etc.).

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    Community integration and common identity projects that build identity, create a more cohesive society, promote positive relations through an increased provision of shared spaces and services.

    Demographic change and immigration is about projects tackling major societal challenges like demographic change in different areas and migration, in particular, aging society (active aging, best agers, silver economy strategies) and related new public services (adaptation of key services and infrastructure), social and spatial segregation, and brain drain. Also all topics on migration (policy tools, strategic planning, integration).

    All projects where ICT has a significant role, including tailor-made ICT solutions in different fields, as well as digital innovation hubs, open data, Internet of Things; ICT access and connecting (remote) areas with digital infrastructure and services; services and applications for citizens (e-health, e-government, e-learning, e-inclusion, etc.); services and applications for companies (e-commerce, networking, digital transformation, etc.).

    This is about the mitigation and management of risks and disasters, and the anticipation and response capacity towards the actors regarding specific risks and management of natural disasters, for example, prevention of flood and drought hazards, forest fire, strong weather conditions, etc.. It is also about risk assessment and safety.

    Education and training projects on expanding educational opportunities, reducing barriers in the field of education, improving higher education and lifelong learning, training and labour mobility, educational networks, higher vocational education, common learning programmes.

    Topics on energy management, energy-saving methods, evaluating energy efficiency measurements, energy rehabilitation/efficiency in buildings / public infrastructure, promotion of energy efficiency, cooperation among experienced energy efficiency firms, institutions and local administrations, co-generation.

    Projects focussing on wind, solar, biomass, hydroelectric, geothermal and other renewable energy, increasing the production of sustainable renewable energy and improving research capacities in biomass. Also projects focussing on storage and management of renewable energy, new technologies, sustainable regional bioenergy policies and financial Instruments for investments on renewable energy.

    Social projects concerning people with disabilities and excluded groups; enhancement of the capacity of children, young people, women and elderly; creation of infrastructure to improve access for disabled people, integration of socially vulnerable people; innovate in the care of victims of gender violence, social inclusion of women, etc.

    This deals with the development of health and social services and improved accessibility and efficiency for different groups (elderly, children, etc.). It is also about new healthcare models and medical diagnosis and treatments (dementia, cancer, diabetes, etc.), hospitals, care management, and rare diseases, as well as improving wellbeing and promoting sports.

    Projects about (organised) crime, efficient and secure borders, such as enhancing the effectiveness of the police in the prevention of drug crimes, the development of safety services, or tackling security and organised crime issues.

    Activities related to:

    • Transport and mobility covering all sorts of transport (incl. urban transport) and mobility.
    • Improving transport connections dealing with traffic and/or transport connections, rehabiliation/modernisation, better connectivity, improving accessibility/connections, but also public transport.
    • Multimodal transport and logistics and freight transport focusing on using different means of transport, developing multimodal connections, optimising intermodal transport chains; offering multimodal logistics solutions and providing access to clean, efficient and multimodal transport corridors and hubs; establishing cooperation among logistic centres and developing multimodal mobility strategies.

    Activities related to:

    • urban development, such as planning and design of cities and urban areas, urban renewal, urban-rural links (climate, sustainable mobility, water efficiency, participation, sustainable land use, smart cities, public urban areas, regeneration)
    • regional planning and development, such as the implementation of regional development policies/instruments and programmes, sustainable land use management plans, integrated regional action plans, spatial planning, and marine protected area management.
    • rural and peripheral development, referring to remote, sparsely populated areas, rural community development, and rural economics, in particular access to remote areas and policies for rural areas.
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Program key data

Creative Europe - Media Strand

Parent programCreative Europe
Link to the

Content of program

short description

The MEDIA strand of the Creative Europe programme supports the European film and audiovisual industries to develop, distribute and promote European works, taking into account today’s digital environment.

program objectives

The MEDIA strand of the Creative Europe

  • encourages cooperation across the value chain of the audiovisual industry and at EU level in order to scale up enterprises and European content globally
  • nurtures talents – wherever they come from
  • engages with audiences of all ages, specially the younger generations

To ensure more flexibility in the actions supported and to encourage cooperation among the different parts of the audiovisual value-chain, the priorities of the 2021-2027 Creative Europe programme are structured around four clusters.

  • Content cluster

The creation and production of high-quality content is the foundation of the European audiovisual industry. European content reflects European values, including diversity. European talent and creativity consistently leads to works that are recognised and rewarded on the global stage. This cluster has been designed to support the industry to

  • boost the cross-border circulation of European audiovisual works
  • adapt content to new audiences and platforms
  • implement more solid business models, helping to cope with production costs and increased competition.
  • Business cluster

The business cluster under the MEDIA strand of Creative Europe promotes business innovation, scalability and talents across the European audiovisual industry’s value chain. This scaling up is needed within the audiovisual environment, given the growth of global players in the sector and the digital transformation. Specific groups that drive the internationalisation of the sector will receive targeted support to strengthen cross-border collaboration and boost learning and knowledge-sharing to allow the industry to go beyond its national territories. Support under the business cluster will:

  • nurture audiovisual talents with activities that have a strong focus on mentoring and digital and greening skills
  • encourage business-to-business exchanges covering all parts of the value chain and aiming at global reach
  • promote transnational distribution of content across borders and platforms
  • Audience cluster

The COVID-19 crisis has dramatically affected the audiovisual viewing habits of European audiences. The progressive shift from cinema to platforms that the sector has witnessed in the last year has taken an incredible acceleration due to the closure of cinema theatres. The objective of this cluster of the MEDIA strand is to connect European audiovisual works with their audiences and support audience development across Europe and beyond. The progamme aims to achieve this by

  • stimulating audience growth and renewals by increasing audiences on all platforms
  • engaging with younger audiences through multiple educational and promotion tools
  • ensuring access to content through support to subtitling
  • Policy support cluster

A common European approach to the main audiovisual policy issues is essential to consolidate the European audiovisual single market. The aim of the policy support cluster of the MEDIA strand is to promote a holistic European audiovisual policy through

  • regulatory dialogue
  • sharing of analysis and data
  • forward-looking intelligence on trends
  • consultation with stakeholders
  • promotion and outreach activities

Particular focus under this cluster is on

  • fully exploiting the possibilities of the digital transformation during the implementation of projects
  • fostering the greening of the industry and encouraging inclusion, equality, diversity and participation

read more

Regions / countries for fundingEU Member States, Overseas Countries and Territories (OCT)
Albania (Shqipëria), Bosnia and Herzegovina (Bosna i Hercegovina / Босна и Херцеговина), Georgia (საქართველო), Iceland (Ísland), Liechtenstein, Montenegro (Црна Гора), North Macedonia (Северна Македонија), Norway (Norge), Serbia (Srbija/Сpбија), Tunisia (تونس /Tūnis), Ukraine (Україна)
eligible entities
Research Institution incl. University,  Non-Profit Organisation (NPO) / Non-Governmental Organisation (NGO),  Small and medium-sized enterprise (SME),  Private institution, incl. private company (private for profit),  International organization,  Public Body (national, regional and local; incl. EGTCs),  Natural Person,  Other,  Education and training institution
Mandatory partnershipNo
Project Partnership

The Creative Europe programme is open to cultural and creative organisations from EU Member States, as well as non-EU countries. Subject to certain conditions, countries of the European Economic Area, candidate/potential candidate countries and European Neighbourhood Policy countries can also participate in the programme.

Find more information about eligible countries, as well as in the guidelines of each specific call for proposals.

Additional information

Topics Arts & Culture, Cultural Heritage, Tourism,  Digitalisation, Digital Society, ICT,  Education & Training, Children & Youth, Media
UN Sustainable Development Goals (UN-SDGs)
Program documents Creative Europe Programme 2021-2027 Brochure (kB)
ContactCreative Europe Desk Austria - Media
+43 1 526 97 30-406

European Education and Culture Executive Agency

Creative Europe Desks

Open calls

Audience Development and Film education
20.10.2022 - 30.03.2023

European Festivals
08.12.2022 - 09.03.2023

European Film Distribution
08.12.2022 - 27.04.2023

European Film Distribution
07.12.2023 - 25.04.2024

European Film sales agent
03.05.2023 - 20.06.2023

European Film sales agent
30.04.2024 - 20.06.2024

European VOD Networks and Operators
03.10.2023 - 09.04.2024

European co-development
08.12.2022 - 26.04.2023

European co-development
07.12.2023 - 06.03.2024

European mini-slate development
08.12.2022 - 01.06.2023

European mini-slate development
04.04.2024 - 10.09.2024

European slate development
20.10.2022 - 25.01.2023

European slate development
03.10.2023 - 13.12.2023

Films on the Move
03.10.2023 - 14.03.2024

Films on the Move - 1st cut-off date
20.10.2022 - 14.03.2023

Films on the Move - 2nd cut-off date
20.10.2022 - 04.07.2023

Innovative tools and business models
20.10.2022 - 24.01.2023

Innovative tools and business models
03.10.2023 - 25.01.2024

Markets & Networking
03.10.2023 - 18.01.2024

Networks of European Cinemas
06.06.2023 - 20.07.2023

Networks of European Cinemas
04.04.2024 - 16.07.2024

Networks of European Festivals
03.10.2023 - 11.04.2024

TV and online content
03.10.2023 - 07.12.2023

TV and online content - 1st cut-off date
20.10.2022 - 17.01.2023

TV and online content - 2nd cut-off date
20.10.2022 - 16.05.2023

Video games and immersive content development
20.10.2022 - 01.03.2023

Video games and immersive content development
03.10.2023 - 24.01.2024